Advertising Types and Roles Personal Communication

Question: Discuss about the Report for Advertising Types and Roles of Personal Communication. Answer: Advertising: Advertising is something that calls the attention of the public in something and is especially a paid announcement. According to Broove, 1992 Advertising is the non-personal communication of the information usually paid for and persuasive in nature about the products, ideas and services that is identified by the sponsors through various media. A successful advertising is something that spreads the details of the product or services and attracts the customers so as to generate the sales. There are various options that an advertiser can choose while advertising the old product or launching a new product. What kind of advertising suits an organization depends on the size of the target audience of a particular organization. Advertising is a way in which the companies showcase their products and services by offering the consumers a vast choice about what is being offered to them. There are basically two types of advertising. They are: Business to business advertising Business to consumer advertising Business to business advertising: Under the business to business advertising the marketing efforts are not directed towards the individuals rather then they are directed towards the businesses. The business to business advertising involves the promotion of the products for example copier machines or the promotion of the services like the human resources or the logistics that are mainly designed for the use of the businesses.(Kleinschmit, 2016)The products that are marketed in the business to business advertising are basically used in an organization for the production of the goods, or for the use in the general operations of the business.Business to business adverting is also known as B2B advertising. Example of the business to business advertising is when a shopper bought some clothes and advertised those clothes online for selling it to the retailers then it is known as business to business advertising. Business to consumer advertising: The advertising that is done directly for the consumers by the organization is known as business to consumer advertising. This type of advertising is conducted to persuade the consumers to buy the products that are being advertised. The business to consumer advertising is often called B2C advertising.(Kokemuller, 2012) For example when a shopkeeper bought clothes and advertised them online so that individual consumers can buy it after getting persuaded by the advertisement then it is known as business to consumer advertising. Role of advertising: The world today has become very competitive and capital intensive hence an important role is being played by the advertising.Different places like the social media, internet, newspaper, roadside billboards etc are permeated by the advertisements. Various businesses and advertisers sell different products, ideas and services with the help of the advertisements so that customers can be attracted.Te following roles are played by the advertisements: Information: the main purpose of the advertising is supplying the necessary information to the consumers so that they are aware about the availability of the product and where the product is available. Various media portals are used where the information about the different products is available. Persuasion: Some advertisements are so powerful and visually attractive that they compel the consumers for purchasing the products and ideas so that they can achieve emotional fulfillment of the consumers. The core mission of the advertising is persuasion. Demand: advertising generates the demand and helps in promoting the sales of the goods and services through the channels of distribution. Customer base: The main role that is played by the advertising is increasing the consumer loyalty for the idea, product or the service. Identifying the brands: There are various brand identities that differentiates the products of a particular business from that of the other. That brand identity is communicated by advertising to the public. Various emotional relationships are building by the consumer for certain products. Profits: As advertising helps in increasing the demands of the products along with that it also helps in increasing the profits of the company.(Wicks, 2014) Exposure: Advertisements main role is exposure , the information and various details of the products and services is made available to the customers. Achieving the role of advertising: The advertisements role can be very well achieved by designing the advertisements in such a manner that it looks attractive and persuasive and the consumers get lured by it and by just looking at the advertisements. The companies can use various strategies to attract the consumers. Advertising shall be appealing: The advertising campaign shall be such that it is appealing to the consumer that will automatically help in achieving the role of increasing the demand of the products that will further help in increasing the profits of the company. Creative selling ideas: Advertisers shall use creative selling ideas so that everytime something is new is being offered to the consumers. Bibliography Kleinschmit, M. (2016, Feb 26). vision critical. Retrieved Aug 4, 2016, from visioncritical.com: https://www.visioncritical.com/3-examples-successful-b2b-marketing-campaigns/ Kokemuller, N. (2012). azcentral. Retrieved Aug 4, 2016, from yourbusiness.azcentral.com: https://yourbusiness.azcentral.com/examples-consumer-advertising-10353.html Wicks, D. (2014). chron. Retrieved Aug 4, 2016, from smallbusiness.chron: https://smallbusiness.chron.com/role-advertising-media-24611.html