Best Buy company in 2012

Best Buy organization in 2012 The organization best purchase was confronting a few issues in 2012. To improve its money related position, the organization propelled a key arrangement it called â€Å"renew blue†. The arrangement called for reinforcing associations with sellers, patching up stores, expanding same-store deals, taking out superfluous expenses, and increase Best Buy’s online business. The organization has had the option to decrease cost by shutting failing to meet expectations stores, contracting its workforce, and making gracefully chain efficiencies. It plans to lessen cost further by diminishing item returns, substitutions, and harms, and by smoothing out its coordinations and flexibly chain, just as its obtainment procedure. To relieve rivalry, Best Buy has organized to open stores-inside a-store with certain key providers. Because of rivalry with Amazon, Best Buy is presently profoundly centered around developing its online business. The organization has broadened its online deals conveyance connect with its boat from-store idea. As a feature of its turnaround methodology, Best Buy is additionally redoing its stores and attempting to empower increasingly strong store traffic. Best Buy is shutting failing to meet expectations stores, upgrading space, and improving the straightforwardness with which clients can shop in stores. One of Best Buy’s enhancement objectives is to maintain a strategic distance from unavailable circumstances on the web, particularly during Christmas season. Best Buy expanded stock accessibility by revealing its boat from-store idea. This has helped support online deals, as beforehand, items were transported distinctly from select stores. Best purchase reported that it would battle show living by offering low-value ensures online just as at its retail locations. Best Buy burned through a huge number of dollars on a vacation TV crusade to battle show staying. Accordingly Best Buy is forcefully executing rebuilding activities to reclaim piece of the overall industry. A portion of these activities incorporate cost-decrease measures, online business extension, and the offer of failing to meet expectations stores.Tyco was blamed for corporate extortion in 2002. Its top administration was blamed for abusing the company’s credit framework and distorting the company’s money related status. The first thing the organization did in quite a while exertion to change is the substitution of official position. The whole corporate supervisory group should have been changed. They built up new frameworks, recruited new ability, and set another key course for the organization. The organization observed the best expectations of strategic approaches and morals, which made it simpler to enroll excellent ability. Huge numbers of the previous board individuals had solid money related, as opposed to operational, foundations. There weren’t clear outlines among account and activities the board. as a piece of the rebuilding procedure the review work reports straightforwardly to the board’s review council as opposed to the CFO; uses a progressively formalized hazard based arranging procedure; and use thorough review methods to all the more likely screen inside controls, the trustworthiness of the company’s monetary data, and consistence with organization arrangements and methodology. With a blend of board individuals who have run enormous open and private associations, and who have budgetary and bookkeeping aptitude, today the organization have a more grounded direction toward tasks and toward a way of thinking of controllership and responsibility.

Has Composites in Aircraft Design made Aircraft Safer Essay - 1

Has Composites in Aircraft Design made Aircraft Safer - Essay Example This article portrays mechanical introductions that have been increasingly powerful in the aircraft enterprises have been those that agreement simpler route and increment the exhibition in speed. The incorporation of composite materials in the development of airplane has changed the carrier business into a main transporter, with rivalry uplifted in the advances applied. The presentation of the aircraft business has been supported by the suggestion inside the auxiliary piece that has guaranteed raised outcomes in the usefulness of the system. Composite components have been an indispensable element and arrangement in introducing the required outcomes and execution inside the airplane. These materials have raised the creation inside the airplane with praiseworthy physical piece and protection from pressure applied in the perspectives. The incorporation of composite components in the transportation carrier industry had been acknowledged in the improvements inside the Boeing 787 out of 20 11. In spite of the youthfulness of the usage of the viewpoint inside the popularized transport industry, the composite materials have acknowledged expanded advantages instead of mishaps. The composite materials that had been first applied in the tail of the Boeing 777 saw application inside the transportation business. The materials applied had incorporated the blend of glass filaments and epoxy. These materials diminished the heaviness of the airplane introducing the arrangement that concurs more opposition when the consumption angle included.

What We Say Will Never Be Recovered

What We Say Will Never Be Recovered Once an old man spread rumors that his neighbor was a thief. As a result, the young man was arrested. Days later the young man was proven innocent.After being released he sued the old man for wrongly accusing him.In the court the old man told the Judge: “They were just comments, didn’t harm anyone.” The judge told the old man: “Write all the things you said about him on a piece of paper. Cut them up and on the way home, throw the pieces of paper out. Tomorrow, come back to hear the sentence.”Next day, the judge told the old man: “Before receiving the sentence, you will have to go out and gather all the pieces of paper that you threw out yesterday.”The old man said: “I can’t do that! The wind spread them and I won’t know where to find them.”The judge then replied: “The same way, simple comments may destroy the honor of a man to such an extent that one is not able to fix it. If you can’t speak well of someone, rather don’t say anything.”Let’s all be mas ters of our mouths, so that we won’t be slaves of our words.

Biography of French Pirate François L’Olonnais

Franà §ois L’Olonnais (1635-1668) was a French buccaneer, pirate, and privateer who attacked ships and towns – mostly Spanish – in the 1660s. His hatred for the Spanish was legendary and he was known as a particularly bloodthirsty and ruthless pirate. His savage life came to a savage end: he was killed and reportedly eaten by cannibals somewhere in the Gulf of Darien. Franà §ois L’Olonnais, Buccaneer Francois LOlonnais was born in France sometime around 1635 in the seaside town of Les Sables-dOlonne (the Sands of Ollone). As a young man, he was taken to the Caribbean as an indentured servant. After having served his indenture, he made his way to the wilds of the island of Hispaniola, where he joined the famous buccaneers. These rough men hunted wild game in the jungles and cooked it over a special fire called a boucan (hence the name boucaniers, or buccaneers). They made a rough living by selling the meat, but they were also not above the occasional act of piracy. Young Franà §ois fit right in: he had found his home. A Cruel Privateer France and Spain fought frequently during L’Olonnais’ lifetime, most notably the 1667-1668 War of Devolution. The French Governor of Tortuga outfitted some privateering missions to attack Spanish ships and towns. Franà §ois was among the vicious buccaneers hired for these attacks, and he soon proved himself an able seaman and fierce fighter. After two or three expeditions, the Governor of Tortuga gave him his own ship. L’Olonnais, now a captain, continued attacking Spanish shipping and acquired a reputation for cruelty so great that the Spanish often preferred to die fighting than to suffer torture as one of his captives. A Close Escape L’Olonnais may have been cruel, but he was also clever. Sometime in 1667, his ship was destroyed off the western coast of the Yucatan. Although he and his men survived, the Spanish discovered them and massacred most of them. L’Olonnais rolled in blood and sand and lay still among the dead until the Spanish left. He then disguised himself as a Spaniard and made his way to Campeche, where the Spanish were celebrating the death of the hated L’Olonnais. He persuaded a handful of slaves to help him escape: together they made their way to Tortuga. L’Olonnais was able to get some men and two small ships there: he was back in business. The Maracaibo Raid The incident fanned LOlonnais hatred of the Spanish into a blaze. He sailed to Cuba, hoping to sack the town of Cayos: the Governor of Havana heard he was coming and sent a ten-gun warship to defeat him. Instead, LOlonnais and his men caught the warship unawares and captured it. He massacred the crew, leaving alive only one man to carry a message back to the Governor: no quarter for any Spaniards LOlonnais encountered. He returned to Tortuga and in September of 1667 he took a small fleet of 8 ships and attacked the Spanish towns around Lake Maracaibo. He tortured the prisoners to make them tell him where they had hidden their treasure. The raid was a huge score for LOlonnais, who was able to split some 260,000 Pieces-of-eight among his men. Soon, it was all spent in the taverns and whorehouses of Port Royal and Tortuga. L’Olonnais’ Final Raid In early 1668, L’Olonnais was ready to return to the Spanish Main. He rounded up some 700 fearsome buccaneers and set sail. They plundered along the Central American coast and even marched inland to sack San Pedro in present-day Honduras. In spite of his ruthless questioning of prisoners – on one instance he ripped out a captive’s heart and gnawed on it – the raid was a failure. He captured a Spanish galleon off of Trujillo, but there was not much loot. His fellow captains decided the venture was a bust and left him alone with his own ship and men, of which there were about 400. They sailed south but were shipwrecked off of Punta Mono. The Death of Franà §ois L’Olonnais L’Olonnais and his men were tough buccaneers, but once shipwrecked they were battled constantly by the Spanish and the local natives. The number of survivors dwindled steadily. L’Olonnais attempted an attack on the Spanish up the San Juan River, but they were repulsed. L’Olonnais took a handful of survivors with him and set sail on a small raft they had built, heading south. Somewhere in the Gulf of Darien these men were attacked by natives. Only one man survived: according to him, L’Olonnais was captured, hacked to pieces, cooked over a fire and eaten. Legacy of Franà §ois L’Olonnais LOlonnais was very well known in his time, and greatly feared by the Spanish, who understandably loathed him. He would probably be better known today if he had not been closely followed in history by Henry Morgan, Greatest of the Privateers, who was, if anything, even harder on the Spanish. Morgan would, in fact, take a page from LOlonnais book in 1668 when he raided the still-recovering Lake Maracaibo. One other difference: whereas Morgan was beloved by the English who saw him as a hero (he was even knighted), Franà §ois LOlonnais was never greatly revered in his native France. LOlonnais serves as a reminder of the reality of piracy: unlike what the movies show, he was no noble prince looking to clear his good name, but a sadistic monster who thought nothing of mass murder if it gained him an ounce of gold. Most real pirates were more like LOlonnais, who found that being a good sailor and charismatic leader with a vicious streak could get him far in the world of piracy. Sources: Exquemalin, Alexandre. The Buccaneers of America. Online edition from the Harvard University Library.Konstam, Angus. The World Atlas of Pirates. Guilford: the Lyons Press, 2009

corporate finace solutions Essay - 1010 Words

BUSS384 - Corporate Finance - Problem Set #1 Due by Wednesday, 15 October 2014 1. [10 points] Sydney Industries, Inc., is considering a new project that costs $30 million. The project will generate after-tax (year-end) cash flows of $8 million for five years. The firm has a debt-to-equity ratio of 0.25. The cost of equity is 12 percent and the cost of debt is 7 percent. The corporate tax rate is 40 percent. It appears that the project has the same risk of the overall firm. Should Sydney undertake the project? 2. [10 points] Here is some data for three firms in the restaurant industry: Firm #1: $100 million in debt, $200 million in equity, current estimated equity beta of 3.0 Firm #2: $200 million in debt, $200 million in equity,†¦show more content†¦There are 2 million shares outstanding. How many shares would you need to hold to be certain that you can elect at least one director assuming that (a) [5 points] Spartan has straight voting (b) [10 points] Spartan has cumulative voting 5. [15 points] Consider two firms A and B that are identical in all respects except capital structure. Firm A has $160 million in equity outstanding and $40 million in bonds outstanding. Firm B has $200 million in equity outstanding and $0 million in bonds outstanding. (a) Suppose an investor has an $8 million investment in the stock of firm A. What alternative $8 million investment that includes firm B’s stock will give the investor the same cash flow payoff in future years as his current investment in firm A’s stock? (Hint: I am looking for the amount of cash you would invest in firm Bs stock and the amount of cash you would either invest in other securities or borrow from other sources so that $8 million comes out of your pocket today and you get the exact same cash payoff down the road as the current $8 million investment in firm A’s stock.) (b) Suppose an investor has a $16 million investment in the stock of firm B. What alternative $16 million investment that includes firm A’s stock will give the investor the same cash flow payoff in future years as his current investment in firm B’s stock? (Hint: I am looking for the amount of cash you would invest in firm As stock and the amount of

What We Talk About When We Talk About Love Free Essays

Justin Goings Debra Dockter English Composition October 12th 2012 â€Å"The definition of love may be unique to the individual, if it can be defined at all† The feeling you have when you first look upon your new born child, the radiant warmth in your face when you say â€Å"I do† at the altar, or the divine feeling in your chest when you pray. Every one of these situations could be used to describe love. Its an emotion so richly embedded into our minds, that every single one of us can say they’ve experienced it in their lives. We will write a custom essay sample on What We Talk About When We Talk About Love or any similar topic only for you Order Now Some might even say they’ve molded their existence around it. However, while we are all familiar with love, the situations in which we encounter it are so diverse that the definition has become unique to the individual person. â€Å"What We Talk about When We Talk about Love† does an amazing job of forcing the reader to wonder what this feeling really means to them. What starts out as a normal conversation between four friends almost turns into a harsh debate on the elusive nature of love. Of the four people in the story the person that appears to struggle with the topic the most is Mel. The author seems to use a bit of symbolism in his story by making Mel a cardiologist. Almost as if saying because he is a heart doctor, he would have plenty to say about matters of the heart. Mel’s original position is that real love is nothing less than spiritual love, but he quickly becomes unsatisfied with his original answer. Seeing the affection between Nick and Laura makes him analyze the question even further. He eventually goes into a story about an elderly couple that was gravely injured in a car accident and it looks like he is going to have a strong point, yet somehow he can’t exactly describe what it is. Despite Mel’s knowledge though, he still struggles to find a clear answer. My favorite example in the story is when Mel is trying to explain sentimental love. He explains that he and Terri say that they love each other, yet they would both say that they have loved other people before them. That the â€Å"saving grace† is when one of them dies, the other might grieve for a while, but will eventually love again. All of their love would just be a memory, if it was even that. This helps to illustrate that love is such an important part of people’s lives because that we are able to move on nd love again after tying such important emotional feelings with someone. But in relation to the story it leaves you feeling as if love has no meaning. Regardless of it being the saving grace he says it is, the thought seems to disturb Mel because at this point on he displays obvious aggression towards his wife. Nick, the narrator of the story, doesn’t seem to have to many vo cal opinions on what love actually means to him, but it’s his observations or actions that really seem to give away his stance. For example throughout the story he is constantly making gestures to his wife. Such as resting his hand on his her thigh, or kissing her hand. He is always showing his affection, leading you to believe that love for him and Laura is strictly sentimental. It’s the only points in the story where I feel love was actually expressed and felt. It almost seems like the author is trying to say that even though they may never reach an agreement on what love is, actions are the only thing that matters in the end. The only character that touches on the fact that love is different from person to person is Mel’s wife, Terri. She explains that her ex-husband loved her so much that he tried to kill her. Everyone else seems mortified by her story and they try their best to convince her that abuse is not love. However her opinion is important in explaining the diversity of the emotion, because even though her ex husband expressed it in a very unhealthy manner, all the characteristics of love were there. Even though no one else shares her feelings with the example, she’s the only one with a solid idea of what it means. Nick and Laura only show what they feel about love by touching each other gently, or by saying â€Å"I love you†. And Will talks like he has a lot of ideas on what the definition is, but by the end of the story you realize he’s just as confused as everyone else. Terri is the only person that can actually express a view of love from personal experience. The sun setting in the story, in combination with the drinking seems to bring a loss of clarity on the subject as the friends continue to talk. Nick notes in the beginning that â€Å"sunlight filled the kitchen from the big window behind the sink† and the general mood of the party seems to be pretty happy. However as the conversation becomes a bit more complex and dark, Nick notes that the light in the kitchen is fading. The guests even seem to become more content to letting Will rant on. By the end of the story it is nighttime and no one is left talking. You’re left with an almost hopeless feeling and begin to wonder if any of them actually really love each other. What We Talk about When We Talk about Love† was a story that I actually enjoyed reading a few times to try and understand. I believe that it illustrates the true diversity of the emotion and is a story to really make you think. Even though by the end you feel like love is almost hopeless, it is after a bit of reflection that you begin to realize the complexity of the word. It might not have an exact definition, and maybe it’s because of the inadequacy of the human language, but everyone will have a special example of what love really means to them. How to cite What We Talk About When We Talk About Love, Essay examples

Sexual discrimination in education, work,income, and law free essay sample

Sexual discrimination can happen in education, work, income and law. Before I go further with some examples, let’s define â€Å"sexual discrimination†. The U.S. Equal Employment Opportunity Commission states that sex discrimination involves treating someone (an applicant or employee) unfavorably because of that persons sex. It goes on by adding that sex discrimination also can involve treating someone less favorably because of his or her connection with an organization or group that is generally associated with people of a certain sex. Consequently, sexual discrimination can be found in education, work, income and law. First, sexual discrimination can be applied in several educational program or activities. For example, an educational institution can grant more scholarships to men than women. Men or women can be discriminated against in the admission process, admitting men or women in some specific academic programs or major, providing sufficient funding for man athlete and not for women athlete. We will write a custom essay sample on Sexual discrimination in education, work,income, and law or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To cite some more examples, being more assertive in disciplining men than women, and grading students based on sex. All of these are some examples of sexual discrimination in education. However, the Title IX of the Education Amendments of 1972, which prohibits sex discrimination in federally funded education programs or activities, provides the cornerstone of federal law ensuring equal educational opportunity (civilrights.org). Sexual discrimination is common in the workplace. For instance, a boss not hiring a woman for a position that is traditionally held by a man because he thinks that she won’t fit, paying man and woman differently for the same job with the same qualifications based on sex, not promoting a woman for a higher position because the boss thinks that her subordinate won’t respect her authority (humanrightscommission.vic.gov). Seeking sexual favors, unwanted sexual advances and physical harassment of a sexual nature is also a form of discrimination in the workplace. It is commonly called sexual harassment. I can also add that sometimes men have  more benefits than women in the workplace. The Title VII of the Civil Rights Act of 1964 is the federal law prohibiting sexual discrimination in the workplace. Even though equity in remuneration became a civil rights goal in the 70’s and made some progress toward it, a significant gap still remains ( Vincent Parrillo, page 359). An example of sexual discrimination in income would be that a man earns more money than a woman for doing the same job, with the same experience or qualification(s). The National Women’s Law Center reported that women today are paid, on average, only 77 cents for every dollar paid to men. On January 2009, President Obama signed the Lilly Ledbetter Fair Pay Act to help women fight back against pay discrimination (barackobama.com). Sexual discrimination can occur when the law enforcement conducts an investigation for â€Å"violence against women, including sexual assault and domestic violence† (blogs.justice.gov). The Civil Right Division conducted an investigation on the New Orleans police department in 2012. They found that police officers tend to use unreasonable or unnecessary force when arresting a man. They also found that when investigating a sexual assault or a domestic violence case, women are more trusted than men. Police officers tend to believe the version of what happened from the women and think that the man is not telling the truth. Another example could be a police officer not giving a traffic ticket to a woman because she is pretty. To summarize, sexual discrimination is a major issue in society. Either men or women can experience sexual discrimination in education, work, income, and law. There are many laws that protect people from sexual discrimination. However, it still happens out there and it is the responsibility of everyone to report any sign(s) of sexual discrimination to the authorities.

The Best Way to Write a Creative Brief (Includes Templates)

The Best Way to Write a Creative Brief (Includes Templates) Marketing projects can sometimes be a challenge to get off the ground. Everyone has a different vision for what the campaign should be, what the creative will look like and what the objectives are. Not doing your prep work on the front-end can mean you might go too far down the wrong path, which means†¦ Wasted time†¦ Lost money†¦ And disgruntled clients. So what’s a marketer to do? Create a clear creative brief before the work begins, of course. If this leaves you scratching your head, have no fear. You’ll find everything you need in this post, including how to create an effective creative brief, nine examples to model after, and free templates to get your project off the ground. Three Creative Brief Templates + Your Projects = Success Start off by downloading our free creative brief templates. This kit includes three different templates you can use to write effective creative briefs the easy way (in Word, Excel, and Powerpoint format). Grab ’em free below. Then, keep reading to learn how to use them effectively.Why You Need a Creative Brief A creative brief helps clarify expectations between your team and the project’s stakeholders. Not having one increases the likelihood of missed deadlines and means a heck of a lot more time wasted on making sure everyone is on the right track. The creative brief serves as the documentation for the project’s objectives and how you’re going to achieve success- the â€Å"what† and â€Å"how†, essentially. Marketing teams need to focus carefully on ROI to prove our worth. Creativity is often overlooked in this equation. As evidenced by the thrown together creative briefs copied and pasted from old campaigns. Doesn’t it seem odd that you’re willing to spending a bunch of money on a project, but not spend more than 5 minutes making sure your project is set up for success? Reason 1: Define the Scope and Help Avoid Scope-creep The creative brief says a lot about what the project is, but it also provides insight into what the project isn’t. For example, let’s say your creative brief outlines a project to redesign your website’s blog.   The scope of this project is clear- you’re not setting out to re-design any other area of the site. This avoids what we call scope-creep. Scope-creep can be compared to the â€Å"might as-wells†. â€Å"If we’re redesigning the blog, we ‘might as-well’ redesign the about us pages, too.† This can be especially difficult if your project is on behalf of a client. You, as the Project Manager, need to make hard decisions about whether you need to adjust the cost and risk the client getting upset, or eat the cost and hurt your profitability. Your creative brief can help you avoid this conundrum. Collaborating with your client or team at the beginning helps prevent misunderstandings about deliverables and gives you a document to reference if scope-creep arises. Reason 2: Clarify the Project’s Timeline Most projects have a definitive delivery date, so it’s a good idea to include a timeline in your creative brief. Marketing teams juggle multiple projects at once, which means it can be a challenge for individuals to manage everything on their plate. It’s important for Marketing Managers to value their team member’s opinions regarding realistic timelines and workloads. Gain input while formulating the creative brief or use something like ’s Team Management Dashboard to make sure timelines are realistic. Use ’s Team Management Dashboard to Set Realistic Timelines There’s nothing more frustrating as a Marketing Manager than (unsuccessfully) trying to stay on top of what everyone on your team is working on. Our Team Management Dashboard replaces lengthy meetings and email chains required to chase down updates. Use the dashboard when outlining your creative brief to visualize realistic timelines based on everyone’s *actual* workload. Need to re-prioritize? No Sweat. Simply reshuffle workloads with the drag and drop functionality. Everyone will be able to see their updated tasks in real-time. Sayonara, spreadsheets. What Can the Team Management Dashboard Do For Your Team? What to see how the Team Management Dashboard can get your team organized and never miss a deadline? Schedule a demo with our team to find out more. Reason 3: Mitigate Confusion and Answer Questions Have you ever been pulled into a project and felt confused about the who, what, where, when, and why? Or maybe those questions have lingered in your mind throughout the duration of the project? (Let’s be honest, we’ve all been a part of a marketing project that has felt a little half-baked.) The process of writing the creative brief itself helps you work through strategic questions that may otherwise go unanswered. Likewise, everyone involved in the project will have a clear idea of what’s going on and can understand the project’s reason for existence. Which makes your job as the de facto Project Manager a lot easier. Questions about timeline? Check out the creative brief. Questions about target audience? Creative brief. Questions about process? You guessed it... creative brief. BOOM. You’ve just saved some time by not having to re-answer the same questions over and over again. Elements of a Great Creative Brief Creative briefs can vary slightly in what they actually contain. Some opt for more information; others are more condensed. Here’s a running list of items you may consider including in your brief. Project Summary Describe the project in one or two sentences. Boil it down to the basics. This gives everyone who might come into the project (at any point in time) a high-level understanding of what the project is. It also makes it easier to iterate on the project down the road. â€Å"E-commerce research project intended to attract small business owners wanting to launch their own e-shop.† Target audience Outline who you’re trying to reach with the campaign. This can be simply a certain user persona or it can be a demographic outline. This is important as it gives the project member an idea of who they’re talking to/ designing for. â€Å"Small business owners and ‘makers’ that are currently selling on Etsy, farmer’s markets, etc.† Problem What problem is the project trying to solve? Why do you need to do *this* project? This narrows down why the project exists and why the company needs to do this particular project. â€Å"{Insert company name} is finding it difficult to convince designers, makers, small business owners etc. of the benefits of creating their own webshops rather than selling via Etsy. This report will provide {the company} with original data to use throughout the year and will highlight the benefits of setting up an e-commerce site.† Goal   Why are we doing this project? Make sure your goals are measurable and avoid setting too many. Stick to your one metric that matters. â€Å"The primary goal is to increase interest in using {company platform} as the go-to e-commerce platform. This will help position {company name}   as the best solution for setting up an e-commerce website. We will create a comprehensive research report that aims to convert 5,000 new paid users by the end of 2019.† KPI How will success be measured? This sets the stage for how you will know if your project was successful or not. It also helps you understand if the project should be repeated. â€Å"This report will be measured based on the number of new accounts generated from gated downloads.† Process What are the general steps we must follow to finish the project? This is a good outline that can become a task template once the project kicks off. It also is a good way for each team member to visualize where they fit into the project. Write survey questions Distribute survey Analyze data Write content for the report Design PDF Prepare promotion strategy Measure Individuals/Teams Involved Who do you need to get this project done? This serves as a reminder to everyone that they need to be involved in order for the project to get off the ground. â€Å"PR, Graphic Design, Social Media, Analytics, Content Marketing, Email Marketing† Timeline What is the due date for this project? Every project needs to have a start and end date†¦ they can’t drag on in perpetuity. This makes it easier for people to plan their workloads and get things finished on time. â€Å"End of Q2 2019† Budget How much can you spend on this project? This can either be a client’s budget or internal resources that are dedicated. You can also think of this in terms of hours devoted to this project. $25,000 How to Write a Great Creative Brief Aside from including the right information, there are a couple things you should also think about when compiling a creative brief. Be Specific You want your creative brief to clear enough that anyone can understand the project. A vague creative brief will often produce results that fall far short of expectations. When a creative brief misses the necessary specifics, significant revisions often arise which makes for a frustrating process for all involved. Set S.M.A.R.T Goals Setting S.M.A.R.T goals help put your project on the fast track to success. An example of a S.M.A.R.T goal might be: â€Å"We will create a comprehensive research report that aims to convert 5,000 new paid users by the end of 2019.† The goal is specific by identifying that you want to help drive new paid users. It’s measurable because your team will be able to tell if you hit your 5,000 increase paid users or not. It’s attainable based on previous benchmarking for similar campaigns. The task is relevant because it’s contributing to the company’s bottom line. Finally, the task has a time limit to see if the project was successful or not. The Operative Word is Brief The creative brief is exactly what it says†¦ brief. It doesn’t need everything and the kitchen sink. Offer an abridged summary that can be easily digested. It shouldn’t be TL;DR. You don’t need to link to a dozen planning spreadsheets, email chains, and related documents.   Chances are those supporting documents won’t even be looked at, so don’t waste your time.

How to Manage Multiple Clients In ONE Place With CoSchedule [Live Demo] - CoSchedule Blog

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The Passion of the Christ Essay Example | Topics and Well Written Essays - 1750 words

The Passion of the Christ - Essay Example There are various characters that make a huge impact on the development of the plot and the overall message of the film; first is Jesus who is introduced as a representation of righteousness, holiness and sacrifice throughout the film, second is Peter, a loyal disciple who fights for Jesus at Gethsemane but later betrays him due to the fear of death. Another character is Judas who is a representation of betrayal; he was a disciple of Jesus but he betrayed him to the Chief Priest and the Pharisees for thirty pieces of silver. Another prominent character is John, the disciple, Mary the mother of Jesus and Mary Magdalene, both who stood by Jesus through the whole process of capture and crucifixion, a show of unconditional love. Pontius Pilate, Herod Caiaphas and the chief priests are represented as figures of authority with Pilate and Herod representing political authority and Caiaphas representing the Jewish religion, which is depicted as loathing Jesus for blasphemy (The Passion of th e Christ, 2004). Other characters who assist in developing the theme of the movie are Simon of Cyrene who carries Jesus’ cross, Veronica, the woman who wipes Jesus’ face with her cloth on the road to Calvary, the Roman soldiers that depict the system as being crude and violent towards criminals, and the veiled woman who represents Satan (death) – she appears every time death is imminent. Pilate’s wife is also a key character who influences Pilate’s decision, and she later offers Mary and Mary Magdalene a piece of cloth to wipe Jesus blood from the place where he is chastised. Throughout the film, we see betrayal, redemption, hatred, violence and absolute submission; however, some of the most evident aspects of eucharistic are those of love, hope, faith, and forgiveness.

The Impact of Westward Expansion during Jefferson's Presidency on Essay

The Impact of Westward Expansion during Jefferson's Presidency on Native Americans, African Americans, and on American - Essay Example The greatest achievement of Jefferson in his first term as president was the purchase of the Louisiana Territory in 1803 from France. The Louisiana Purchase was one of the leading land deals in history. The United States paid approximately $ 15 million dollars in 1803 for over 828, 000 square miles of land2. This act served as the main achievement in the period of Jefferson’s presidency (The Jefferson Monticello 6). The westward expansion of the land had several impacts on the Native Americans, the African Americans and the Americans as a whole. The Louisiana Purchase Thomas Jefferson purchased a large piece land from France that was referred to as the Louisiana Purchase. The land consisted of Missouri, Arkansas, Oklahoma, and Nebraska, some parts of Minnesota to the south of Mississippi River, sections of Montana, Northern Texas, Kansas, Wyoming, and Louisiana on the either sides of River Mississippi as well as the city of New Orleans. There are several areas that are also in cluded in the land Purchase. Before Jefferson purchased the land, United States had only thirteen states. The purchase of this piece of land almost doubled the size of the United States. There are various reasons why President Jefferson purchased land. The main reason was because the New Orleans was the main port for trade. The port was mainly used to store the export items and was also used for importing the goods coming from the other countries. However, the nation was under a constant threat of having the port taken away for trading purposes. For that reason therefore, President Jefferson thought that it would be wise and best for the country if he purchased it3. The plans of President Jefferson depended on the western expansion and access to the markets for the American products, especially the farm products. Due to the expansion, the new American settlements on the west of the Appalachian Mountain mainly depended on river transport in order to get their goods to the market beca use the overland trade to the east was very costly and impractical (The Jefferson Monticello 4). The impacts of westward expansion Baldwin asserts that even though the westward expansion was of vital importance, it also affected the Native Americans, African Americans, and the entire American society differently (41). America did not have New Orleans in 1800 which acted as the major factor to the economy of Mississippi valley as a whole. Most parts of North America were controlled by the European powers, Spain, France, England and Russia4. Another reason why Jefferson agreed with the Napoleon’s offer of selling Louisiana was to ensure that the United States of America dominated power in the northern part of the continent. The expansion had several impacts on the people. For instance, it caused difficulties in transportation, lowered economic level, increased racism and in the process; wars took place leading to destruction of property and loss of life. All individuals includi ng the Native Americans, the African Americans and the American society as a whole experienced the impacts of the expansion. In general, all Americans were affected during the westward expansion. The effects of the westward expansion on Native Americans The Native Americans experienced various impacts due to westward expansion. For instance, social instability as most parents could not control their children because they thought they were big enough to be independent. They therefore left their families

The Murder of Harvey Groves in A Jury Case :: Jury Case Essays

The murder of Harvey Groves in A Jury Case The idea, you understand, is that two men have crept up to the lonely little mountain house in the late afternoon, George Small creeping ahead with the heavily loaded shot-gun in his hands, really being driven forward by Cal Long, creeping at his heels, a man, Luther explains, simply too strong for him, and that, at the fatal moment, when they faced Harvey Groves, and I presume had to shoot or be shot, and George weakened, Cal Long just touched George on the shoulder. The touch, you see, according to Luther's notion, was a command It said, "Shoot!" and George's body stiffened, and he shot. (4) In this passage, the narrator reports--based on Luther's account--what he thinks happened the night George and Cal went to Harvey's house to get revenge on George in Sherwood Anderson's "A Jury Case." At first glance, the reader can easily believe this somewhat interesting, plausible scenario. However, if we analyze the details and "known" facts in the events surrounding the killing of Harvey Groves, we realize that this passage constitutes a "loose" interpretation grounded in a misconception of George. Put simply, there is evidence to suggest that Luther fabricates this scenario to showcase his storytelling abilities. First, let's examine the facts of this "case." But what, you might wonder, qualifies as a provable fact? For this story, we will assume that any claim made by the narrator that could be backed up by an eye-witness is true. Thus, we know that when Cal enters George's house the night of the murder, George's wife, also in the house, observes them as they drink whiskey. She sees George swell into anger and break two chairs. She also views George as he grabs his shotgun and heads off to Harvey's with Cal. Consequently, in the next few days, she, an eyewitness to the events in her home, goes around, "telling every one that her husband and Cal Long were going to kill someone" (5). Moreover, we know that Harvey Groves is in fact murdered--since his body is found by someone--however, we don't know much about the occurrence of his murder since no outside witness observes the murder--unless, of course, the observer is involved in the murder. The Murder of Harvey Groves in A Jury Case :: Jury Case Essays The murder of Harvey Groves in A Jury Case The idea, you understand, is that two men have crept up to the lonely little mountain house in the late afternoon, George Small creeping ahead with the heavily loaded shot-gun in his hands, really being driven forward by Cal Long, creeping at his heels, a man, Luther explains, simply too strong for him, and that, at the fatal moment, when they faced Harvey Groves, and I presume had to shoot or be shot, and George weakened, Cal Long just touched George on the shoulder. The touch, you see, according to Luther's notion, was a command It said, "Shoot!" and George's body stiffened, and he shot. (4) In this passage, the narrator reports--based on Luther's account--what he thinks happened the night George and Cal went to Harvey's house to get revenge on George in Sherwood Anderson's "A Jury Case." At first glance, the reader can easily believe this somewhat interesting, plausible scenario. However, if we analyze the details and "known" facts in the events surrounding the killing of Harvey Groves, we realize that this passage constitutes a "loose" interpretation grounded in a misconception of George. Put simply, there is evidence to suggest that Luther fabricates this scenario to showcase his storytelling abilities. First, let's examine the facts of this "case." But what, you might wonder, qualifies as a provable fact? For this story, we will assume that any claim made by the narrator that could be backed up by an eye-witness is true. Thus, we know that when Cal enters George's house the night of the murder, George's wife, also in the house, observes them as they drink whiskey. She sees George swell into anger and break two chairs. She also views George as he grabs his shotgun and heads off to Harvey's with Cal. Consequently, in the next few days, she, an eyewitness to the events in her home, goes around, "telling every one that her husband and Cal Long were going to kill someone" (5). Moreover, we know that Harvey Groves is in fact murdered--since his body is found by someone--however, we don't know much about the occurrence of his murder since no outside witness observes the murder--unless, of course, the observer is involved in the murder.

Forest Life Changes the Characters in As you like it, do you agree? Essay

In Shakespeare’s As you like it, we find the characters attempting to escape the court. What they specifically are escaping from are the ‘briars’ of the ‘working day world’. The imagery of briar bushes specifically enacts a form of entanglement; that the world of the court is entrapping and the people in it are reflected as such. What is ‘comely envenoms him that bears it’, highlighting a reverse polarisation of morality, that what is good is a hindrance in the world of the court. This is paralleled by what Touchstone (who represents the court as a jester, whom were always in the service of the court) says; ‘The sweetest nut hath the sourest rind’. Indeed, the usurper is viewed as the rightful ruler of the court whereas the rightful ruler is branded an outlaw. So the characters escape to the forest in order to cleanse themselves of ‘th’infected world’ (Playing upon the previous mention of ‘envenoms’ as a form of physical affliction that requires cathartic release). One can argue that the characters do respond to the forest, and their characters change as such. One particularly significant example is how Shakespeare constructs the forest as a place of alternative knowledge; Duke Senior finds that the ‘winds are his councillors’ and that the ‘trees shall be my (his) books’, that they find ‘sermons in stones’. This highlights the homiletic edification that occurs when one engages with nature, and indeed, this is paralleled by the discourse expressed between Rosalind and Celia in Act I, where they comment on how fortune (A product of the court) and nature (Of the forest) are at odds with one another; ‘Fortune reigns in gifts of the world/not in the lineaments of natu re’. The escapism of the forest is further expressed when the gentlemen become ‘merry men’ and ‘brothers in exile’ highlighting how they are able to ‘fleet time as they did in the golden age’, with the ‘merry men’ alluding exclusively to the notion of ‘Robin hood’, who represents an active rebellion against the court, suggesting an underlying romanticisation of what it is to be an outlaw. Indeed, defying social norms appears to be what the forest epitomises, and as such, Rosalind even changes all perception of her by becoming ‘Ganymede’, she essentially dresses up to become someone different. Finally, we find the two main ‘villains’ of the story; Duke Frederick and Oliver have a very quick change of heart from the forest, which in both cases turn out to be spectacular examples of Deus Ex Machina, both being equally contrived but portrayed as legitimately woven into the story. So in that sense, the forest is a healing force. However, there is an argument for the opposite; that the forest is exactly the same as the court and no significant change occurs. One of the biggest examples of this lies in the speech of Lord 1 regarding the murder of a deer. The deer are portrayed as ‘native burghers’ in their own ‘desert city’, who retreat ‘from the hunters aim’ into a ‘sequestered’ ‘languish’. Jaques remarks then about how the foresters are the ‘mere usurpers’ who ‘kill them up/in their assign’d and native dwelling place’. This is particularly significant because a parallel is drawn between the deer and the foresters, the deer is escaping usurpation in much the same way the foresters are, this is further enhanced by the fact that the deer has a ‘leathern coat’, a deliberate wording by Shakespeare to highlight the parallels it has with its human usurpers. This usurpation is shown elsewhere in the book, R osalind who buys the shepherds ‘passion’ (Livelihood) because it is ‘much upon her fashion’, suggesting a transitory or arbitrary desire, devoid of consideration for the fact that the shepherd derives his survival from his flock. Indeed, she wishes to ‘waste her time’ here, rather than use it for any meaningful purpose. Other aspects of the court are also filtered into the forest to enact a distinct lack of change. The notion of the ‘merry men’ and ‘brothers in exile’ is immediately undermined by the fact that the duke is referred to as ‘your grace’, implying that the hierarchy of society is still in place, despite their attempts to gloss over it. Indeed, the very nature of them dressing up as foresters when they are in fact ‘gentlemen’ enacts the nature of the ‘painted pomp’ that is alluded to when referring to the court. The word ‘pompous’ implies a level of self-importance and unnecessary grandiose, which is ever present in the forest; ‘to blow on whom I please’ (IE, to do as I wish). Conventionally in the pastoral, the return to ‘reality’ (In this instance, the court) is forced due to the ephemeral nature of Arcadia. However, at the end of the play here, we find that the characters easily cast off their ‘disguises’ as if they had never left, willingly returning to the court, signifying that there must have been little difference between the two worlds, and emphasising the fact that the court has been a constant throughout the play. One of the most famous quotes of the play, ‘All the world is a stage’ is particularly significant here also. Throughout the story, the ‘motley coat’ (Emblematic of the fool) has been alluded to, and it represents the ‘players’ and by extension, the audience as a whole. If we are all ‘players’ as in a play, with ‘their exists and entrances/and many parts’, then we are all fundamentally acting like the foresters all the time, we all are part of the same outcome. Indeed, at the very end, we all are ‘sans teeth, sans taste, sans everything’, emphasising the fact we all end up subjected to time and age, no better for our experiences in life. This is particularly ironic of course, because earlier on in the story, the forest is described as having ‘no clock’, but it is infact time that undoes all as expressed in this passage, enacting the futility of escape and the absence of any change in outcome fro m action. Finally, we have the ephemeral nature of the escape for the audience. As alluded to in the preceding paragraph, the audience are ‘players’ and actors in the play to, but do they change? At the very end, within the epilogue, Rosalind breaks the fourth wall, essentially undermining the experience of the play, returning the audience from the ‘forest’ (The imaginative space of the play) to the ‘court’ (Reality). She directly remarks upon the fact that it is a play, that it is a constructed narration and further commends it to be watched by the friends of the audience (Cementing the notion of ‘realism’ in the fact that the play is a commercial enterprise at heart, not a creative escape).

The Universal Declaration Of Human Rights - 3323 Words

With the Universal Declaration of Human Rights (1948), the concept of human rights has gradually become one of the most commonly accepted universal norms, referred to in United Nations resolutions, national constitutions and regional and international treaties. Even so, human rights violations occur on an almost daily basis in countries around the world. The term seems to be at the forefront of contemporary political discourses, with its meaning at most times remaining unclear. In theory, human rights serve the sole purpose of protecting the inherent dignity of all representatives of the human family (UDHR 1948) However, there is much disagreement when it comes to theoretically justifying that each human being has rights by virtue†¦show more content†¦This will then serve as a basis for my main argument that human rights are socially constructed and do not exist outside of the realm of politics. This will then feed into the second part of the question where I shall discu ss the prioritisation of community values over an alleged universal foundation. Structure The first part of the essay will concern itself with a more genealogical approach by looking at early philosophical origins of human rights and how these evolved over the years. With this I seek to outline the fact that while efforts to institutionalise human rights were initially a reaction towards global injustice and oppression, in contemporary politics they are used to create power relations, and implicitly, inequality. This will provide a good basis for the second part in which I will look at the incompatibilities within the theory- religion versus Rawls consensus based theory. Analysing the multitude of frameworks with their different ways of approaching and grounding rights underlines and reinforces the fact that there can t be a universal foundation for human rights. The third part will deal with the fact that trying to ground rights into one universal foundation creates an exclusion of those who are different and how we can seek to move away from this problem. Natural Law and Natural Rights The origin of the modern rights discourse is that of natural law dating back to antiquity. Plato was one of the first advocates for a universal