Tips on Identifying two common magnolias

The magnolia tree is a large genus of about 220 flowering plant species worldwide. Nine species are native to the United States and Canada and  the  tree commonly refers to trees of the genus Magnolia  that are a part of  the magnolia family  Magnoliaceae.  It is interesting to note that the tulip tree or yellow poplar is in the same family but in a  different genus called Liriodendron and I deal with it separately. ID Tips: The major identification markers of North American  magnolia during the spring/early summer growing season are big aromatic flowers with many parts including showy petals and sepals. Their leaves are alternate  in arrangement but can appear whorled at the branch tips. They tend to be large and often floppy with rolling to waving  edges The fruit of the magnolia is also a great way to identify the tree as it is relatively large and unique in shape.  Magnolias have large  seed pods that look like cones, which are unique when compared to most hardwood tree species. Depending on the species, the upright  cone will expand exposing  red berries which are a favorite food for wildlife.   Cucumber Tree Vs. Southern Magnolia The Southern magnolia is defined by its name - this magnolia lives in the deep part of the southeastern United States. Arthur Plotnik in his Urban Tree Book describes it as the anointed one and a pompous evergreen tree that perfumes the southern United States in early summer and planted in warm climates all over the world. It is the Louisiana state flower and Mississippis state tree. The cucumber tree and saucer magnolia are magnolias enjoyed by the northern states and Canada. The stately cucumber tree is the only magnolia that reaches Canada and is common in the Georgia Blue Ridge Mountains. Leaves: alternate, simple, persistent or deciduous, unlobedTwigs: aromatic,  bundle scars  conspicuous.Fruit: a conelike aggregate of seed.    The Common North American Magnolias Cucumber tree Southern magnolia    The Most Common North American Hardwood List ash  - Genus  Fraxinus  beech  - Genus  Fagus  basswood  - Genus Tilia  birch  - Genus  Betula  black cherry  Ã‚  - Genus  Prunus  black walnut/butternut  - Genus  Juglans  cottonwood  Ã‚  - Genus  Populus  elm  Ã‚  - Genus   Ulmus  hackberry  Ã‚  - Genus  Ã‚  Celtis  hickory  Ã‚  - Genus  Ã‚  Carya  holly  Ã‚  - Genus  Ã‚  IIex  locust  - Genus  Robinia  and  Gleditsia  magnolia  Ã‚  - Genus  Ã‚  Magnolia  maple  - Genus  Acer  oak  - Genus  Quercus  poplar  Ã‚  - Genus  Populus  red alder  Ã‚  - Genus  Ã‚  Alnus  royal paulownia  Ã‚  - Genus  Paulownia  sassafras  Ã‚  - Genus  Ã‚  Sassafras  sweetgum  - Genus  Liquidambar  sycamore  Ã‚  - Genus  Ã‚  Platanus  tupelo  Ã‚  - Genus  Ã‚  Nyssa  willow  Ã‚  - Genus  Ã‚  Salix  yellow-poplar  - Genus  Liriodendron

Ombudsmans Contribution to the Task of Ensuring that...

Ombudsmans Contribution to the Task of Ensuring that Government Decision-Making is Conducted in a Defensible Way The Parliamentary Commissioner for Adminstration (PCA) was set up under the Parliamentary Commissioner Act 1967 as a result of the Crichel Down affair in 1954. It was thought that pre-existing judicial and parliamentary remedies did not provide adequate redress for members of the public who suffered as a result of maladministration in central government. No action was being taken towards defective administrative workings, either because it fell outside the jurisdiction of the courts or because MPs did not have sufficient powers to investigate it satisfactorily. The Ombudsman stands as†¦show more content†¦These include extradition and fugitive offenders, the investigation of crime by or on behalf of the Home Office, security of the States, action in matters relating to contractual or commercial activities, court proceedings and personnal matters of armed forces, teachers, the Civil Service or police. The government has always resisted the extension of the Ombudsman system into these areas. Furthermore, Schedule 2 does not include public corporations, tribunals, the Criminal Injuries Compensation Board or, crucially, the police. A further important limitation, the system of making the complaint through a Member of Parliament, has been much criticised: it is thought that this ‘screening’ of complaints does not serve the best interests of complainant. This is where direct access to the ombudsman is denied and the MP is made to be the middleman. The involvement of MPs in the process may mean an inadequate working system since MPs do not possess the power to investigate in great detail as to scrutinise the matter at hand to its depths. Another problem that is seen within the role of PCA is also due to the lack of power to award remedy. However, the fact that the PCA operates informally and privately has been thought to enhance his powers of persuasion. A good example is that of the Ostler case (1977), where the Department of

Bathroom and Rituals Free Essays

Nacirema HR 582 Managing Global Diversity Patsy A. Shepherd March 22, 2012 In Body Ritual Among the Nacirema, Horace Miner writes about the strange rituals that people do in America. While reading the story I was almost fooled, but as read further I realized the spoof of Nacirema; Nacirema is American spelled backwards and the references in the myth are the backward strange American everyday rituals. We will write a custom essay sample on Bathroom and Rituals or any similar topic only for you Order Now Miner’s word usage made it obvious it was just a myth, words like magical, fascination, bewitched, and mythology gave it away. Miner portrays Americans as a tribe that go through their daily life by performing painful and needed rituals to their bodies. It is not obvious at the beginning of the case study that the tribe Miner is talking about is American people. The rituals they perform mainly focus on the human body, and if Americans skip these rituals we will have a nasty society of individuals. (Miner disguises the bathroom as a cleaning shrine, the medicine chest as the major device in the shrine and the hair on a stick as a toothbrush. He describes the shrine as a private and secret place where cleansing and makeup rituals take place. The box and the chest have charms and potions from the medicine men). Harvey, C Allard, J (2005) Understanding and Managing Diversity: readings, cases and exercises Pearson Prentice Hall 4th edition p. 19 Rituals are ceremonies and most rituals have a purpose. In my observation of Nacirema I want to know why the tribe conducts these types’ rituals. How are the rituals performed? Where are the rituals performed? Tribal rituals play a large part of everyday life in the Nacirema and American culture. Rituals are what we do on a regular basis, repeated over time; that which bring people together; shared beliefs; and loyalty. Many of the events that occur in day to day life in Nacirema are just past down customs, rituals, and beliefs. Many of our customs are a belief system past down from generation to generation. So their customs, rituals, and beliefs, are their basis of structure for their entire village, and society. We can’t live without customs, rituals, and beliefs. Without customs, beliefs, and rituals, the people of Nacirema have no explanation for living, or being on Earth. Without customs, there is no reason for doing anything we do. Customs stem from our beliefs, so we have to believe in something. While spending time in Nacirema I realized we have some of the same customs and beliefs. Nacirema’s shrine with a box or chest in the wall is just a bathroom with a medicine cabinet. Small bundles of hog hairs and certain magical powers are simply toothbrushes and toothpaste. Holy Mouth Men are Dentist. Highly formalized series of gestures is the art of brushing teeth. The box and the chest have charms and potions from the medicine men are doctors writing the prescriptions we keep in our medicine cabinets. During my fieldwork in Nacirema from December 2011 to February 2012, I concentrated on investigating the main principles governing Nacirema’s culture. I did my research before arriving in the village, so I didn’t quite know what to expect. I was quite anxious so I interviewed the tribe individually, I asked each individual to tell me what happens in Nacirema on a typical day? How do you feel about me being here? What can you tell me about how Nacirema developed? What do you think should be different, if anything? Also give me just a little background on Nacirema as far as government policies, tourism, business opportunities, and brief me on customs. After my interview session, I learned that these crude rituals are just a sequence of daily activities involving gestures, words, and objects, performed on a daily basis. These daily activities are no different from the daily activities that individuals in America perform on a daily basis. Most individuals spend a lot of time in the bathroom bathing, brushing their teeth, applying makeup, and combing their hair. Would this be considered a ritual? Of course not to me or you it’s just our daily routine. This routine was passed down from my parents to me and to my children the art of hygiene. My three months of fieldwork in Nacirema was no different from my day to day in America, I actually over stayed my welcome, but I didn’t want to rush my process. I wanted my evaluations to be honest and I also didn’t want my personal opinions or issues to cloud my judgment. In conclusion I found that Nacirema myths are truths in America. (Notgnishaw, the Pa-To-Mac, and the cherry tree with the Spirit of Truth mean America lies between Canada and Mexico. The Ancient Code/Secret Language true meaning refers to the joke that a doctor’s handwriting is illegible, particularly on prescriptions. An Herbalist is just a Pharmacist. Ritual ablution of the mouth for children true meaning describes cleaning their mouths out with soap if they say something wrong. Men scraping and lacerating the surface of the face with a sharp instrument is shaving. Women bake their heads in small ovens for about an hour is an old-fashioned hair dryer at a beauty salon. Latipsoh true meaning is a hospital. Thaumaturge and group of vestal maidens are Doctor and nurses. A magic wand in the supplicant’s mouth is a Thermometer. A listener is the local Psychologist. The sociological standpoint is that culture is based on rituals and that each culture defines its reality and acceptable behavior and chooses its authorities by rituals). Miner, Horace â€Å"Body Ritual Among the Nacirema†. Retrieved from http://www. westminster. edu/staff/brennie/wpgroup4/brotn. html on March 20, 2012 How to cite Bathroom and Rituals, Essay examples

Advertising Types and Roles Personal Communication

Question: Discuss about the Report for Advertising Types and Roles of Personal Communication. Answer: Advertising: Advertising is something that calls the attention of the public in something and is especially a paid announcement. According to Broove, 1992 Advertising is the non-personal communication of the information usually paid for and persuasive in nature about the products, ideas and services that is identified by the sponsors through various media. A successful advertising is something that spreads the details of the product or services and attracts the customers so as to generate the sales. There are various options that an advertiser can choose while advertising the old product or launching a new product. What kind of advertising suits an organization depends on the size of the target audience of a particular organization. Advertising is a way in which the companies showcase their products and services by offering the consumers a vast choice about what is being offered to them. There are basically two types of advertising. They are: Business to business advertising Business to consumer advertising Business to business advertising: Under the business to business advertising the marketing efforts are not directed towards the individuals rather then they are directed towards the businesses. The business to business advertising involves the promotion of the products for example copier machines or the promotion of the services like the human resources or the logistics that are mainly designed for the use of the businesses.(Kleinschmit, 2016)The products that are marketed in the business to business advertising are basically used in an organization for the production of the goods, or for the use in the general operations of the business.Business to business adverting is also known as B2B advertising. Example of the business to business advertising is when a shopper bought some clothes and advertised those clothes online for selling it to the retailers then it is known as business to business advertising. Business to consumer advertising: The advertising that is done directly for the consumers by the organization is known as business to consumer advertising. This type of advertising is conducted to persuade the consumers to buy the products that are being advertised. The business to consumer advertising is often called B2C advertising.(Kokemuller, 2012) For example when a shopkeeper bought clothes and advertised them online so that individual consumers can buy it after getting persuaded by the advertisement then it is known as business to consumer advertising. Role of advertising: The world today has become very competitive and capital intensive hence an important role is being played by the advertising.Different places like the social media, internet, newspaper, roadside billboards etc are permeated by the advertisements. Various businesses and advertisers sell different products, ideas and services with the help of the advertisements so that customers can be attracted.Te following roles are played by the advertisements: Information: the main purpose of the advertising is supplying the necessary information to the consumers so that they are aware about the availability of the product and where the product is available. Various media portals are used where the information about the different products is available. Persuasion: Some advertisements are so powerful and visually attractive that they compel the consumers for purchasing the products and ideas so that they can achieve emotional fulfillment of the consumers. The core mission of the advertising is persuasion. Demand: advertising generates the demand and helps in promoting the sales of the goods and services through the channels of distribution. Customer base: The main role that is played by the advertising is increasing the consumer loyalty for the idea, product or the service. Identifying the brands: There are various brand identities that differentiates the products of a particular business from that of the other. That brand identity is communicated by advertising to the public. Various emotional relationships are building by the consumer for certain products. Profits: As advertising helps in increasing the demands of the products along with that it also helps in increasing the profits of the company.(Wicks, 2014) Exposure: Advertisements main role is exposure , the information and various details of the products and services is made available to the customers. Achieving the role of advertising: The advertisements role can be very well achieved by designing the advertisements in such a manner that it looks attractive and persuasive and the consumers get lured by it and by just looking at the advertisements. The companies can use various strategies to attract the consumers. Advertising shall be appealing: The advertising campaign shall be such that it is appealing to the consumer that will automatically help in achieving the role of increasing the demand of the products that will further help in increasing the profits of the company. Creative selling ideas: Advertisers shall use creative selling ideas so that everytime something is new is being offered to the consumers. Bibliography Kleinschmit, M. (2016, Feb 26). vision critical. Retrieved Aug 4, 2016, from visioncritical.com: https://www.visioncritical.com/3-examples-successful-b2b-marketing-campaigns/ Kokemuller, N. (2012). azcentral. Retrieved Aug 4, 2016, from yourbusiness.azcentral.com: https://yourbusiness.azcentral.com/examples-consumer-advertising-10353.html Wicks, D. (2014). chron. Retrieved Aug 4, 2016, from smallbusiness.chron: https://smallbusiness.chron.com/role-advertising-media-24611.html

WORKSHEET Essays - Aquatic Ecology, Littorinidae, Oceanography

WORKSHEET: Research question and investigation plan Weight: 5% of your final Biology 140 grade Word count: N/A Due date: end of Lab 5; i.e.: _______________ (by email to your Lab Instructor) Lab section: A2Research animal: Littorina spp. Names of group members Respective contri butions to this worksheet (see step 12) Patrick Inputting answers on worksheet, "how does the factor vary in the animal's natural habitat" Lucia Question 2a Kimberly Question 2b Kyle " Description o f the natural habitat of animal" In your group, brainstorm and select a behavioural response that you would like to investigate in Labs 7 and 8. Your group should ensure that the selected response is: relevant for the animal in its natural environment; measurable in the Biology 140 lab. After considering the criteria above, write down the behavioural response that your group wants to investigate: Movement and speed a. Have two group members work together to find one primary or secondary literature source that reports an investigation of the same response/behaviour as you will investigate, either for your research animal or for a closely related species. What did the researchers find? Record the full reference using Harvard style format: The researchers found that the topographic complexity of the substratum does indeed influence the movements of the intertidal sea snail (Littorina spp). The snails moved further on a less complex surface (Underwood Chapman 1989). b. Meanwhile, the other two group members should work together to find reliable information about the importance of the behavioural response for the survival of your animal (or a closely related species). Based on the information that you found, how is the response/behaviour that you will investigate important to your animal's survival? Record Harvard-style in-text citations and a reference list. Movement is significant to Littorina spp. to ensure a higher chance of survival. Evidence is shown within academic articles such as Janet Koprivnikar's Effects of temperature, salinity, and water level on emergence of marine cercariae, and Christopher D.G. Harley's The introduction of LIttorina littorea to British Columbia, Canada. Koprivnikar states that when temperatures fluctuate, in our case increases, marine cercariae react by moving, or hiding within their shells. The snails tended to hide when temperatures increased, and while proven to not be as fast as other marine snails is why these snails tend to hide rather than run (Christopher Harley 2013). In both Koprivnikar and Harley's articles, salinity is an important factor that affects the snails. The Littorina spp. seem more lively, and active when salinity levels are elevated. The Littorina spp. has a range of tolerance for salinity, from the low salinity level here in Vancouver, and the higher salinity levels. Although, they tolerate the low salinity levels, the snails prefer much higher salinity levels Evaluate how well your selected behavioural response fits the criteria listed in step 1. Use the information found in the literature (step 2), as well as your experience working with your research animal in Lab 4, to decide whether the behavioural response is appropriate. If it is not, you will have to choose a different response and repeat the steps 2a and 2b. The response is valid and fits the criteria listed in question 1. How will you measure this behaviour/response in the lab? What units will you use to measure this response/behaviour? Using a plexiglass cover on top of each container and trace the snails movement from an overhead view with a dry erase marker, then measure the total distance travelled using a string and tape measurer and calculate the average velocity. Standard SI units for distance and time. (meters and seconds). Write the behavioural response that you will be studying in the center of the 3x3 grid below: Light Rugosity Type of substratum Biotic presence of other animals Response: Movement and speed Salinity Temperature Exposure ph As a group, brainstorm eight factors that might affect your animal's response in its natural environment. Each group member should contribute one or two factors. At this stage, feel free to be creative and consider anything reasonable that comes to mind. Then, write the eight factors in the eight outside squares of the 3x3 grid above. In order to conduct your laboratory investigation, you will need to manipulate (vary) the factor in a controlled manner. Consider each of the factors that you wrote in the 3x3

Two of a Kind essays

Two of a Kind essays Within the past few decades, the world has experienced an incredible boom in technology, leading to such things as space travel, the internet, and wireless phones among others. The field of medicine has been no exception. With vaccines that have almost completely wiped out tuberculosis and smallpox, there is no doubt that the field of medicine has experienced some incredible advances. However, one such advance seems to have more harmful effects than beneficial ones: cloning. Four years ago, the world was introduced to Dolly the sheep, the first successfully cloned animal. With this achievement, scientists have no doubt begun to look at the benefits of cloning humans. Organ donors shall no longer be needed, and any experimental drugs can be tested on a clone rather than animals. However, the benefits of this are a double-edged sword. While creating as many organs as needed will help increase the human life expectancy, it will also help to disrupt the balance of an already overpopulated planet. While it may sound heartless to deny someone a genetically engineered organ, one must look at the whole picture. In using genetically engineered organs to save lives, scientists are helping to decrease the death rate, and in turn increasing the population of this planet and the depletion of the worlds limited natural resources. Likewise, the military has also undoubtedly been studying the benefits of cloning humans. Whichever country has the ability to clone has the potential for a completely indispensable army of any number of clones. However, this brings about the issue of morality. By creating clones that are nothing more than indispensable killing machines, we degrade this fantastic gift from God. With such an army, what is to stop any country with the ability to clone from invading any countries that they want? With absolutely nothing to lose, this a very likely scenario that any government would chanc ...

Gold Essay Example | Topics and Well Written Essays - 750 words

Gold - Essay Example Gold’s actual discovery remains only known to the ancients (Mineral Zone, 1). Gold is the seventy ninth element on the periodic table and it has symbol AU which is derived from the Latin word â€Å"Aurum† which means shining dawn. â€Å"It occurs mostly in the native state, remaining chemically uncombined except with selenium, tellurium and possibly bismuth. The elements only naturally occurring isotope is gold-197† (Gold.yabz, 1). Deposit of gold with high amounts of gold: hydrothermal veins, where it is associated with pyrite (fools gold) and quartz; and consolidated and unconsolidated placer deposits that are derived from the weathering of gold-bearing rocks. Gold is considerably associated with differential amounts of silver; with electrum being the most common and naturally occurring gold-silver alloy, with trace amounts of copper and other metals. Geographically electrum is found in Western Anatolia, present day Turkey (Gold.yabz, 1). Occurrence of gold-bearing rocks rich in it, is unusual, which is to say gold ores are not so (common. In seawater gold occurs to the extent of 5 to 250 parts by weight to 100 million parts of water. Presently gold quantity of gold in seawater is estimated to be 9 billion metric tons. Its deposits are widespread in low concentrations all over the continents. Gold deposits are found in two types; lode deposits which is mined through conventional mining methods and placer deposits found along stream beds caused by the erosion of the lode deposits. Its abundance is estimated to vary in concentrations in igneous rocks on the continent varying between .001 to 0.004 ppm. Since discovery, 165,000 tons of it has been mined. Gold is commonly used in ornaments and jewellery (USGS, 1). This is because the metal is highly malleable as it can form very thin sheet of about 0.000005 inches in size, so it served the purpose. Additionally as it is a noble metal, it

Business Disaster Recovery Essay Example | Topics and Well Written Essays - 1500 words

Business Disaster Recovery - Essay Example The topic of the research has also been recognized by the researchers and social scientist as an important issue for the business so there was lot of literature present at different resources around the topic that cover the topic from different aspects. In this situation it was one of the major concerns to select and review the material that is not only relevant but also useful for the dissertation. Having too much choices in front often creates confusions and a big worry was to overcome this confusion that what to take for the review and what not. In the same way the selection of the company for the case study was also not a simple decision because there are many company that have faced disasters at some time and they have also make their plans for the recovery. Some of them were successful in restoring their losses and some of them were failed so it was a difficult decision to select the company. Moreover it was decided to conduct an in-depth interview of personnel of the selected company so there were also concerns about the matter that weather any of the personnel will allow due time for interview and weather the results or findings of the interviews will be fruitful for the research or not. The present work is done while utilizing all the best possible sources and abilities and if there is another chance got to do the same work again then there much be review of the work previously done to find out the mistakes and flaws so that in the next attempt all the flaws can be removed.

Life in the City Essay Example | Topics and Well Written Essays - 750 words

Life in the City - Essay Example This perspective, which removes urban places from the context of their societies, may be appropriate to what these disciplines wish to learn of and from the city. Engels underlines that urban settings has a negative impact on an individual and his morals. He writes that: "the brutal indifference, the unfeeling isolation of each in his private interest, becomes the more repellant and offensive, the more these individuals are crowded together". Such an approach is less useful in anthropology, however. For cross-cultural comparisons and analyses of urban development, the city must be treated as only one of many social institutions such as kinship, religion, and subsistence activity that anthropologists always have conceptualized as parts of a socio-cultural whole. A spirit of independence and autonomy, a desire for innovation, a predilection for social status based on achievement rather than birth, and a sense of community beyond the family or kin group are characteristics often associated with the city. In this view, urban places become centers of social change, economic development, and personal freedom in contrast to conservative, ascriptive, and traditional rural settlements. Cities are thus perceived as sources of novel economic and productive arrangements and new political orders that challenge the fabric of society. The ideological approach thus studies the "rules" that compose the cultural roles of cities and their societies. It investigates the derivation of these rules outside the city or their diffusion from the urban sphere into the cultural setting (Engels). Whyte pays a special attention to increased poverty in urban settings and slums as a dominant feature of the eastern city. Whyte writes: "People appear as social work clients, as defendants in criminal cases or as undifferentiated members of the masses". It is possible to say that the ideological and interactional roles and links between cities and societies are not unchanging. Therefore the concept of "adaptation" must be added to introduce a dynamic aspect. Cities are and always have been in a continual process of adjustment to their external socio-cultural environments. "Environment" in this context does not directly involve physical circumstances affecting the city, such as water supply, soil type, and rainfall average. Following Durkheim and Tonnies, with a specifically urban population and a distinctly urban pattern of social organization, the administrative city is further from the rural countryside in ideology and life-style than the regal-ritual type is. The patterns of belief and social life, the cultural "rules" of the state society, may remain basically the same in village and city. The urban area, on the other hand, concentrates a sophistication--an elaborateness of custom and ideology--that mark it off sharply from the rural zone. Rather than a hiatus in belief, rather than an antagonism based on wholly different urban and rural patterns, the administrative city is simply so much more than its rural environs that rural areas appear culturally denuded, socially deficient, and ideologically backward by comparison. The city may still reflect the countryside, but it does so with such intensity that it appears to have its own independent luminosity. Durkheim underlines that: "solidarity in indu strial society is based not on uniformity bit on difference". The industrial city becomes a node of the power and

National Integration in Pakistan

National Integration in Pakistan To combine and bring together all the people of a country is known as national integration. It is a feeling which combines all the people irrespective of their colour, race, caste, region and religion etc. It is the only force with the help of which all types of people live together peacefully and considering themselves the members of single whole. 1 THE STATE OF NATIONAL INTEGRATION IN PAKISTAN Pakistan is facing the problem of national integration since its creation. The lack of national integration is a big problem. Owing to the absence of national integration Pakistan has been pushed to cruel circle. It has made Pakistan a sorry state of affairs, and has made Pakistan the centre of terrorist activities. Due to this problem Pakistan has become an instable and vulnerable state and a total breakdown of state machinery. This was not the problem at first. Pakistan was the result of integration on the basis of Islam. Unfortunately after the death of Quaid-e-Azam the country was isolated. National integration faced too many problems. At this rate, income inequalities, social injustice, political blow and other evils raised their heads. All of these made national integration weak and fragile. There is lack of consensus on important national issues in Pakistan. For that reason the provinces hate each other. The Punjab is being accused by the rest of three provinces i.e. Sindh, Kh yber Pukhtunkhwa and Baluchistan for exploiting their resources and not paying there just share. Sindh, Baluchistan, and Khyber Pukhtunkhwa are against the construction of Kala Bagh dame while Punjab wants to construct it. On the issue of NFC award the three provinces having the same reservation from Punjab. There are too much hurdles and difficulties in the way of national integration of Pakistan. It is necessary to vanish the sentiments of regionalism or provincialism languisticism or communalism etc. Some of the important reasons of the failure of national integration of Pakistan are as below: CRISIS OF LEADERSHIP After the death of Quaid-e-Azam there was hardly any leader upon whom the nation could be united. Every leader prefers his personal interest rather than national interest. They built up economic assets on illegal means. Thus they exploited the national purse on the coast of national interest and promoted personal interests. Therefore national integration remained weak and fragile.2 ECONOMIC DISPARITIES There is a big gap between rich and poor. The system of Pakistan has been structured such that the gulf between poor and rich become widen with the every passing day. Rich become richer and the poor become poorer and poorer. It strengthens the upper and privileged class of society. It never cares of the lower class of the society. Thus the economic inequalities led towards the weakness of the national integration.3 PROVINCIAL BIASES AND SOCIAL INJUSTICE Beside the lack of social justice and provincial biases are posing a threat to the basic existence of the country. It leads towards the destabilization of the state and shaking the basis of national integration of the country. The smaller provinces have developed the sense of deprivation. They think that they have been deprived of their just share in the national exchequer and of their just royalty. It has developed the age-old animosities among the provinces. Social justice is the only solution of national integration in Pakistan. The water dispute existed among the provinces. It has posed a major threat to national integration. The provinces have objections on the construction of Kala Bagh dam which has detracted the confidence and unity of the country. Likewise the dispute over NFC (National Finance Commission) award also posing serious threats to national integration. The provinces dont agree on the formula in which the resources are to be divided on the basis of population. This creates great hurdles in the way of national integration of Pakistan. The sense of regionalism has been fuelled by the lack of socio economic justice in the country. Regionalism has divided the whole nation into small and paltry classes. It has created fractions, groups, sects working for their vested interests. Jeye Sindh, Baluch Liberation Front and Baluch liberation army are struggling for the secession from federation. So the question of national integration remain unaddressed and at low priority. There is a trend of promoting personal interest, class interest, group interest and faction and regional interest instead national interests. Almost all parties are talking about Sindhies, Baluchies, Pukhtoons, and Punjabies and other small groups. There is no talk about Pakistan. This politics of regionalism has widened the gulf between different sections of the society. It has shaken the basis of national integration of Pakistan.4 MILITARY INTERVENTION Military intervention has weakened the basis of national integration. During military rule the small provinces has been deprived of there just share. East Pakistan seceded during military rule. The military regime failed to promote the sense of ones in the two wings of Pakistan.5 Baluchistan issue also emerged during military rule. POLITICAL INSTABILITY Political stability is the most important prerequisite for strengthening the national integration. Unfortunately Pakistan is lacking this requirement since very long. The political instability has widened the gulf between the ruling class and the ruled class. It has distorted the picture of Pakistan and made it retrogressive in all spheres. Political instability has posed a big threat to national unity and integrity. Lack of unity and integration has pushed behind the objectives for which Pakistan was created. It has also rhythm of national progress. As a result the nation has become hallow from within in terms of national integration.6 LANGUAGE PROBLEM Pakistani is a plural society. There are living many linguistic groups which is problem. Some time it poses serious threats for the geographical integrity of the state. Pakistan lost its eastern wing owing to many problem of which the language problem was one of the important problem. In todays Pakistan the difference of language is still a problem in the way of national integration of state. It is very much important for Pakistan to have a language policy which is helpful for the promotion of all languages equally. The current policy has created a sense among the small linguistic groups that the government is only promoting Urdu at the coast of regional languages. All the provinces have been divided into more than one linguistic group which contributing to the instability of country.7 MEDIA Media is a source of information and education. It is the most effective mean of change and information. Media is expected to play a positive role in image building of the state. It is the responsibility of media to promote national interest and national integration. In a democratic society the role of media is to be of a watchdog. It is the need of the time that our media should strive for building of soft and positive image of the state.8 Media is the link between the people of a country which propagate the news throughout the country and world by means of electronic devices known as electronic media i.e. radio, TV, net etc and by the means of print media i.e. newspapers, journals, and magazines etc. Media is the most effective source of communication. It enriches the people knowledge about the right and wrong. On the one hand media is breaking false news without proper investigation, yet on the other hand it inform us about the realities.9 POWER OF MEDIA Media is a link between people and societies. Without media they would have been isolated. In the current century media has very much powerful. With the help of media we came to know about the happenings around the world. It unveils the truth and injustice done to people. It rules over the mind of the people. Media educate the people and moulds their opinion, making and toppling the governments makes a hero a villain and a villain a hero. It changes the life style, thinking, culture and tradition of a society. Power of media can be judged through its role as a source of information, education and entertainment. It has changed the world into a global village.10 ROLE OF MEDIA IN NATIONAL INTEGRATION Pakistani media is playing very irresponsible role. Talk shows and political debates dont consider themselves subject to limits. In debates the participants using abusive language against each other. The anchor persons are fuelling the arguments and counter arguments. They dont care for the fact that what type of image they are going to develop publically. What the people will think about them. This trend is conveying a very negative massage inside and outside of the country. Media as opinion maker models the opinion of the people. These talk shows are creating prejudice among the workers of different political parties. And in some cases they get violent against each other.11 In the name of freedom of press media, some time crossing the limits. There is a race among the different channels for breaking news which led to a fierce situation. They are using negative tools for increasing the number of viewership.12 Media has to play a positive and productive role in a society. Education is one of the important factors in promoting national integration. On the same lines media has a very affective role in educating the society. The use of media especially of internet has a lot of contribution in educating society. It is the responsibility of media to unveil the true picture of society. But unfortunately most of the press is prejudice. They are propagating the distorted picture of reality as they want. Media should show responsibility. They should show love and affection instead of hate. They should play a constructive role in providing education to the people and show them the real picture of the world as it is. They should not sensitize the issues. Honest coverage is the spirit of journalism. The media can led the society towards betterment if they start factual reporting. These are some of the major flaws in media if these could be addressed justly they can play an active role in national integration. Ibid media persons and press should be devoted and self reliable. They should show great social responsibilities that would. 13 THE ROLE OF MEDIA IN NATIONAL INTEGRATION Media is the reflection of any country. It shows the way of living and behaviour of the people of any country. The way of expressing news, the way the politicians talking, in talk shows and political debates, show the attitude of the people of that country. The media is bound to spread reality and should be careful of its responsibilities. Media should aware the public without influencing their mind negatively the mind of public and make them able to protest in true manner which could result oriented. Mc Combs and Shaw consider the media as, the mass media sets the agenda for political campaigns, influencing public attitudes toward desired issues. Pakistani media is more responsible than any other media of the other countries of the world because Pakistan needs a big change and the media is the powerful source of change. Now-a-days media is easily accessible to all walks of life through various means electronic means and press i.e. TV, radio, mobile, internet, newspapers, journals, m agazines etc. Media is a force which moulding the opinion of the people. Media changes the approach of the people towards different issues which perform very important role in highlighting certain attributes of issues. Guardians of the media, i.e. news editors, play fundamental role in determining the media outline which become public outline after some time.14 With the appearance of new century the press has become independent. There are TV channels which give coverage to the issues around the country in Pakistan. Media has a lot of contribution in educating the public about issues, but unfortunately media has badly failed in changing the behaviour of the people towards many issues. Media broadcast issues in a way that it boost people instantaneously just after the news report while the people dont know that what they should do in that particular scenario and who they can play a constructive role. Media has to discourage strongly such type of negative approach of the general mass. Demonstrations and protests are good to build up pressure towards solution of any problem but there should be in a right way to demonstrate which should result oriented. With every passing day the reputation of Pakistani media has corrupted owing to its failure in systematically comprehending affairs. Instead of spreading true root cause of issues, media is just adding wordings over the issue and crisis. The coverage of political issues by our media is heavily episodic rather than subjective. There is a number of political talk shows on different TV channels in Pakistan. No programme out of these having an ending or concluding words that could be helpful for people to understand that what will be the possible solution to the problems facing by them. Every program discusses the one and the same issue with different names. Somewhere it is Capital Talk, somewhere it is Aaj Kamran Khan ki sath, To the Point, Kal Tak, Ikhtilaf, Jarga, Likin, etc etc. But no programme has a fruit full ending. There is no difference of information and viewpoint of different political figures. There is no ray of hope regarding the solution of any problem. No politician can g ive remedy nor they coming to the point of solution.15 Constitution of Pakistan gives fundamental rights to citizens. But media does not give importance to it. Instead they are interested in sensitization of issues and news. They are broadcasting such news where they can found something where fundamental rights of citizens are violated.16 Being the powerful pillar of the state media has to save the country form sudden slippage. Media is independent for a long time but it could not show positive role in changing the rebellious attitude of the people. Pakistani media should represent this country with immense care because this country is not only important for Islamic world but for the peace of the world as well. Media should be very much careful while representing this country in the globe and guiding the people of this country to bring out this country form the problems surrounding it. It is the responsibility of media to show the real picture of Pakistani nation to the world, its thinking on the global issues. It represents the culture of Pakistan. Thus media is on the most responsible position. It has to tell the world about Islam and Pakistan and the implications of Islam on Pakistan. Majority of the channels are highly politicised while they should for Islamic norms and values. Some of the channels are religious w hile some are representing secular group. These are representing Pakistan from two different perspectives. This type of media, with two totally different angles widening cultural gap in Pakistan which ultimately results in creating two rival groups in Pakistan. Our media showing the world two different cultures and directing the people to divide into two groups, with one fundamental thoughts and other secular thoughts. 17 For promoting a peaceful and balanced society it is important for all media channels to represent the real culture neither of Pakistan which is neither extremist nor vice versa. Francis Fukuyama, (1995) says that, A thriving civil society depends on a peoples habits, customs, and ethics- attributes that can be shaped only indirectly through conscious political action and must otherwise be nourished through the increased awareness and respect for culture. Unfortunately in Pakistan we are lacking a free and transparent political system, but we have an independent media. Media is more powerful than political parties. Hence media can play an important role in moulding the fate of society towards betterment. Pakistani culture is one and the same and that is Islamic. By dividing it into two divergent cultures creates democratic problems for our society. Media can bridge both the gulf which has been created by one way or other since the creation of Pakistan by playing positive and sensitive role. Some of the already existing groups are distorting the picture of Pakistan by developing false picture of Pakistan and Islam. To minimize the influence of such groups all Pakistani media should represent the true picture of Islam and Pakistan. The entire news and drama channels should adopt national dress symbols of Pakistan which at the same time is Pakistani and Islamic. Unfortunately models, actors, reporter and anchors of media channels follow such a way of speaking, negotiating and apparels which are not true picture of Pakistan and Islam. In a nutshell we can say that media should enhance its role in educating the people that they may be able to participate sensibly to influence the mess. Furthermore media have to build up its status among the society by touching the hidden bonds of society i.e. its culture. Though there are varieties of cultures in our society but all of them surrender to a common culture of Islam. Media has to communicate with the people of society as its part. Tariq Alvi says, à ¢Ã¢â€š ¬Ã‚ ¦..Stress the importance of culture, which may vary even within a country, in negotiating any complex deal you need to understand the values of the people you are dealing with, even if you do not accept their values yourselfà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦... Therefore media should be very much carful about the culture of Pakistan to integrate the people of Pakistan towards prosperity and development while living within Islamic boundaries.18 Media is being considered as the fourth pillar of the state. In this regard it is expected that it may play a very active role in promoting national integration especially our plural and heterogeneous and divergent society. But unfortunately it has been observed the so called independent media has created violence and hatred on many occasions. Recently Muttahidda Quami Movements leader Altaf Hussain and Pakistan Peoples Party leader Zulfiqar Mirzas speeches has been widely reported in our media which resulted in hundreds of mass killing in Karachi. Likewise medias strong campaign for Lal Masjid operation in 2007 had promoted extremist to kill thousands of soldiers and civilians in target killing and suicide attacks.19 Our media provides us entertainment in forms of Dramas, songs and movies and some funny programmes as hum sub umeed se hain etc. All these are surrounded by romance, love affairs, violence, glamour, big cars, big houses and a clash of poor and rich. All these in no way reflect our culture or represent our culture and civilization. Hardly we can see a programme with a positive and moral result in the democratization of our young generation.20 All these provided to us by media, are responsible for disaster and anarchy in our society. Media has badly failed in providing us role models that could unite our divergent society.21 Medias interest is market drivers and for the sake of rating. It can even compromise on national integration. The supporters of this media argues that media is beating the triumphant Aman ke Asha, which will stop the flow of water towards Pakistan. They projecting the marriage ceremony of Shoib and Sania Mirza, telecasting Altaf Hussains singing, the hatred remarks of Zulfiqar Mirza are breaking news for them for increasing rating and number of viewership. In this scenario how one can expect from media that they will promote national integration rather they are causing disintegration.22 The most recent example of rating is Malalas issue which have been given undue coverage. tens of children die almost every day in drone attacks no channel roused voice for any one of them. It makes the people to think who are being suffered that are they not been given that much projection and thus finally they came on violence against state and all other players of the game. This trend finally led towards destruction of national integration. Before the attack on Malala the media gave very unfair projection to Sharmin Obaid Channaoye. She has made a movie with the name of, Face Saving. In this she had highlighted an issue in which the husbands threw acid on the faces of females. In this issue she has given very negative picture of Pakistani society. She has represented the people brutal, merciless and cruel. She had used the innocent women for her movie. According to print media reports the women who was used for this purpose was not given her wage and neither was given medical treat ment. For her this alleged movie she was prised in Europe and USA and awarded with Oscar Award because she presented a highly exaggeratedly negative picture of Pakistan. Pakistani media given that lady very high projection and presented her as heroin of Pakistan. This kind of reporting and projection is very negatively impacting the image of Pakistan abroad. Media is selling negative news hypes. Media will never make breaking news of a positive development in the violence turned tribal area. Professor Inam Ullah of department of Journalism university of Peshawar says, If you tell any channel that 20 girls got admission in a school in Mohmand Agency no channel will broad cast this news because there is no sensitization in this news and channels dont take interest in such news. On the other hand if you told them that a school has been blown up in the same place or any other area then switch on your TV and tune any channel you will see that all channels are broad casting that news with any investigation and conformation. This is the interest of media. They are sensitizing the issues creating thrill. They are in race and competition. They dont care for national integration or any other positive activity. They just want to break the news before any other news channel breaks it.23 By promoting news with hype is just for the increase of viewers and earn maximum money by commercial advertisement. The people are also responsible for this trend of media. Media is selling what the people want to buy. It is now a business not a source of education or information. People like Indian movies, songs and programmes. TV channels broadcasting these things for increasing the number of viewership. If a channel even tries to telecast a debate on national integration the people dont like to watch it. According to this school of thought if media does not broad caste the hatred of the politician they have in their hearts they wont be able to do justice to themselves.24 Another irony is that media does not give equal coverage to each political party. They are broad casting a five hours press conference of Altaf Hussain directly from England while the next day they dont give 5 minutes time to another political party. They dont publish the manifesto some parties while giving coverage to the minute things of other political party. (amir jamati Islami sayed munawar Hassan interview with Wajahat Saeed Khan, Ajj TV talk show Ikhtilaf on Nov 2, 2012). This trend of media is damaging for national integration of our country. TV channels have no concern to play positive role to bridge the gap which has been created the absence of good governance in different section of society. They are just interested in sensitive news and want to break such news which can attract more and more viewers.25 Almost all TV shows are made for urban consumerist population a soft victim for advertisers. These shows are full of sumptuous cooking; ingredients are the product so of huge companies and plays in which families Banarasi Saris, gold jewellery, and full makeup in their daily lives at houses.26 When the working class are the lower and poor class of a society who are hardly living their lives, watch all these things a desire came in their heart for such lavish life. But their pocket does not allow them to afford. They get frustrated and thus a feeling of hate emerges inside them. they turned severely against the upper and privileged class of society and thus against the whole system. This finally poses many threats to national integration. This mindset is responsible for so many social evils. TV commercials also playing the same role. They ate are showing the products of big companies which are practically out of the range of the society at large. In these commercials the life is imaginary which can be seen only on TV screen but not possible in practical life. The culture is being represented neither in dramas and movies nor in TV commercials.27 With so much social estrangement between haves and have-not, can they identify with the country our media depicts? How we can expect them to have patriotic feeling or the right values? the writer of the article wrote her personal experience in such words, I remember a child show in which actress was asked if she would give a massage to children, enthusiastically she replied, khao, peyo aur maze karo,.28 this is the massage normally given by TV anchors and shows. When a child of poor parents receive such massage and then they demanding for such a life where ones concentrate is just upon eating, drinking and enjoyment, and his/her parents could not afford this both parents and child get frustrated and turned against the system. They will try to snatch this luxurious life form those who living it irrespective of the fact that he can live such life or not but at least the upper class should not live it. Instead of a massage could be given to care about the less fortunate, do study better, to be respectful towards their elders, to be honest in their dealing or not to litter and through garbage all over the place. Insight and aspiration for nation building could have been given. But do media persons care? 29 RELIGIOUS PROGRAMMES AND NATIONAL INTEGRATION There are so many so called religious programmes in which religious scholars appear who came on different TV channels and interpret Islam from their own perspective and point of view. They are crazy of popularity, money and modernity. There is a huge gap between the interpretation of modern ulama and the orthodox ulama. There are people who cannot bear either of the opponent group. They turned against each other and especially the followers of orthodox ulama even came on aggression which causes too many problems in our society. Dr Javed Ahmad Ghamdi, Dr Faroop (late) Dr Aamir Laiqat Hussain is among the modern ulam. Orthodox ulama have issued fatwas against them. The death of Dr Farooq is being connected with this opposition of ideas among orthodox and modernists. He was given threats to take his modern ideas back or then get ready for drastic consequences. CONCLUSION Without media neither we can formulate an opinion nor can resolve any problem. Media has the potential of projecting any culture and give a sense of belonging to people belonging to different backgrounds. But unfortunately there are many examples where media could not come up with the expectations of the people. From the above discourse it reveals that media in Pakistan does not deliver according to the needs of the nation. Their more concentration remains on market. How to increase the number of viewership, how to attract advertisers and how to break fresh news before any other do it. In this race and competition they often broadcast false and sensitive news. Media is the most responsible institution of any state. In a state like Pakistan its responsibilities are more sensitive than any other country. Today Pakistan is the focal point of the world. All the countries have interest in Pakistan and thus they analyzing the situation every minute. Being a responsible institution media in Pakistan should avoid sensitizing the news. All those news should not be telecasted which can rise the communal or ethnic crisis. Every day we observe that someone has committed suicide, someone has been killed for being shia or Sunni, a school has blown up in so and so area, target killing are going on in Karachi, a shrine of some famous personality has blown up by terrorists etc, etc. After careful analysis all this type of news are poison for national integration. It weakens the roots of national unity and feeling of oneness. A feeling of hatred emerges in the hearts of people against each other which led towards communal crisis, ethnic crisis, provincialism and regionalism. The media should avoid such type of news and reports. They should give very little coverage to such news and concentrate on positive news that the people may get hopeful for better prospects in future. Different talk shows on different TV channels are creating illusion among the people. The politicians who are supposed to guide the people in difficult times are talking in a highly uncivilized manner in TV programs which does not suite their status. Media should work as a beacon and candle. It can do anything to make hero a villain and a villain a hero. It should lead the nation in a right direction. They should not work as the agent of western media and organization as puppet in their hands as it has been working. It is the need of the day that the intellectuals should discuss this problem seriously. Media is a tool which can be used for positive purposes very fruitfully.

Practical Cognition :: essays research papers

Practical Cognition Theories of Knowledge (Karl Marx) In his early years of writing, Karl Marx's ideas were similar to American Pragmatism, especially his ideas about epistemology. He defines truth in a pragmatic fashion and explains cognition in terms of practical needs of the human being. While some of his ideas were not followed to their logical conclusion, nor made sense, the fundamentals of his epistemology contain valuable ideas which can be viewed as furthering pragmatism as a respectable philosophy. His theory of cognition states that cognition is a biological function of the human which is used as a tool for his survival. Marx defines truth in a pragmatic way. The truth value of a judgement is due to the usefulness of accepting or rejecting the judgement. A statement is true if accepting it makes a positive difference or has a helpful influence and it is false if accepting it causes difficulty or dissatisfaction. The meaning of a statement is the practical result of accepting the statement. In general, then, the truth or falsity of a statement is relative, not only to the individual accepting or rejecting the statement, but also to the circumstances in which that person finds himself. Truth is relative, but Marx is not an extreme relativist (no one to be taken seriously is) because there is a constraint to how relative the truth can be; Humans are making the truth judgements, and humans have a common element, viz . their needs, which do not vary greatly between people. Humans are in contact with nature at a fundamental level. The human understanding of nature is a consequence of the fact that nature confronts humans when they try to fulfill their needs. This is the case with any organism, and each species reacts according to the tools of that species. One of the human tools is the intellect, and it works through the cognition of the perception of elements of nature. Cognition occurs as the organizing of sensory data into categories. Without the ability to make generalizations, man would not be able to think. Moreover, the human capacity to think is exactly the same as making abstractions about experience. There is nothing more to descriptions of the world than those abstractions. Details about the world are described only in terms of generalizations, for if there were a word for a specific detail unique to only one event, then that word would be nothing but a name -an abbreviation for the term, the specific detail x , unique to only this one event, y . The assimilation of the external world, which is at first

Reaping the Whirlwind Essay

Fighting human rights is a long and complicated process and â€Å"Reaping the Whirlwind† by Robert J. Norwell is a classical work, in which the author traces the development of human rights movement in one of the cities of American South – Tuskegee, Alabama, specially concentrating on the rights of black-skinned community. The book gathers unique aspects of this region, as well as attempts to link them to national and global human rights development. Norwell is perhaps the best person to write such a book as he is a native of Alabama and holds a PhD degree on history. Norwell takes the reader from 1880-s to 1960-s, telling the story of Tuskegee Institute and it’s principal Booker T. Washington (1856-1915). Tuskegee appeared to be an outstanding example of human rights development. The local Afro-American community appeared to be educated and professional enough to promote their interests, including the ones in education, to overcome the position of conservative white officials. Norwell pays attention to both successes and disappointments of human rights movement in Tuskegee. The key idea of the book, is that in Tuskegee the black population managed to realize their own idea of harmony with the white Americans. In the later chapters Norwell concentrates on further development of the situation and describes how reality stepped away from accommodationalist views of Washington. Those ideas, which have been created in a small closed society were adapted by the rest and became essential for the whole nation. Human rights were won not only by legal and judicial means but also by persuasion, harsh disputes and even fighting opened violence. The book demonstrates how declared rights of African Americans gradually became factual and true. The first edition of the book ended in 1960, however in later editions Norwell updated the last chapter and briefly told of the latest development of human rights on the South from 1960-s until now. Norwell supposes, that Washington’s care of Afro-American activists created a base for human rights to flourish after World War II, because he managed to prepare enough leaders for the movement. Finally he concludes, that Washington should be more likely called a father of human rights movement than DuBois. In total the book is well written and quite easy to read. It is written for both those, who are interested in the subject and those, who require professional knowledge in the field of human rights development of the South. The book gives a picture of real struggles around human rights, which are often different from romantism of martin Luther.

Women of Frankenstein: Impact Based on Influence

Alexis Montgomery Professor Jonathan Luftig English 102 Women of Frankenstein: Impact Based on Influence The novel Frankenstein touches on many controversial themes such as, solitude, the division of â€Å"good† evil, rejection, debate about Nature vs. Nurture, manipulation and etc. Among the many controversial themes, the one that is constantly mentioned is the rather passive, â€Å"supporting† female roles in the novel. Despite her mother’s feminist and independent legacy, Mary Shelley seemed to have written from a more societal perspective in the roles of her characters as opposed to a rebellious, un-relatable perspective.Examples of this can be found in the relationships between the characters, as well as backgrounds of each. In Mary Shelley’s novel, her female characters seem to reflect women of her time, including herself, in supporting their male counterparts even when socially invisible. As the author, Mary Shelley used her personal experiences and bias’s of her time to write her novel. Mary Shelley’s mother died giving birth to her, leaving her to be raised by her father who was a member of a group of radical thinkers. When growing up without a mother, it is imaginable that your influences are not necessarily limited, but shifted.Mary did not have her mother, so she may have looked to the women of her time as examples of what life was supposed to be like. Mary Wollstonecraft wrote in her â€Å"Vindication of the Rights of Women†, Women are told from their infancy, and taught by the example of their mothers, that a little knowledge of human weakness, justly termed cunning, softness of temper, outward obedience, and a scrupulous attention to a puerile kind of propriety, will obtain for them the protection of man; (Wollstonecraft Chpt II) Women in the early 19th century era were viewed as inferior to men.The place of women was considered to be in their home, privately. Her novel can be considered a way for her to deal with questions of her own autobiography, through fiction. In being raised by just her father, in the radical atmosphere, she was exposed to advanced ideas at an early age. She then became known in the literary circle with people such as Lord Byron, the friend and neighbor of her family. In being surrounded by writers and poets, like Lord Byron and Percy Bysshe Shelley, she was able to shape and mold her ideas.The company of such men, can be described as a â€Å"writer’s dream†, a place of such intellect and creativity, sparking ideas for such novels like Frankenstein. As Mary Shelley progressed in her personal life, she ended up in an intimate relationship with Percy Bysshe Shelley, causing her to conceive. She conceived children with him over the years, only to find she was unable to support life, losing three of her four children she had given birth to. All but one child, lived a short term after they were born. Losing these children is so significant bec ause it helped her express her feelings on birth through writing.In Ellen Moer’s, â€Å"The Female Gothic: The Monster’s Mother†, she relates Mary’s lose of her children to the creation of the monster. She states, Frankenstein seems to be distinctly a woman’s mythmaking on the subject of birth precisely because its emphasis is not upon what precedes birth, not upon birth itself, but upon what follows birth: the trauma of the afterbirth. (Shelley 321) This supports that Mary Shelley’s feelings of guilt and sadness surrounding birth and the consequences it produces. The loss of her children can be analyzed as expression of personal fears and pains through her writing.Her experiences have made her views of childbirth, into something grotesque and wretched, this causing the creation of the creature. After being unable to reproduce and losing a quality woman of that era were expected to have, Mary not only didn’t have a mother, but also wa s unable to become one herself. While propping the men up, enabling them to function, the women of the novel were also portrayed as weak. The ideas of the women in her novel being portrayed as weak can be viewed as a self-reflection of herself.Being without guidance or female influence, and unable to provide to offspring, she viewed herself as weak. Her personal-reflection of herself is reflected in women of the novel such as Justine, Elizabeth, and even the idea of the female creature. Victor is supported by Justine in everything he does and the creature uses the thought of a female creature as a companion to â€Å"support† him. Men represent all women of Frankenstein, all three narrators are male and they â€Å"narrate† what the women have said because the whole story is told by men.An example of this is when the creature says, My companion will be of the same nature of myself, and will be content with the same fare. We shall make our bed of dried leaves; the sun wil l shine on us as on man, and will ripen our food. (Shelley 103) The female creature would serve as â€Å"support† for the male creature because her purpose only served to be his companion. For his happiness, he would risk creating a creature as grotesque, with fearful looks. His actions and statement prove the selfishness and dominance of men in the novel.Though men are perceived as the dominant role in the novel, it is ironic that the story is centered on letters between Margaret and Robert. If Margaret hadn’t been Robert’s listener and exchanged letters with him, Robert would have no one to tell Victor’s story to, meaning there would be no novel. Margaret being a woman, can be viewed as the reason the novel exists. Being the main character in the novel, Victor and his relationship with Elizabeth play a large part in the examples of how men are the dominant characters, but only sustain their roles because the women are self-sacrificing.Elizabeth’s character traits influence her behaviors in her relationship with Victor by making her easy to manipulate. When Victor’s mother Caroline died, Elizabeth assumed her role in household duties and plays the mother figure. Though she assumes such a role, she has little substance, still passive, with not much contribution to social matters or decisions. In a sense, because she was not heard, she was not seen in a public aspect. Victor was bold, controlling, and selfish, not only in his disregard for female needs and roles in the novel, but also in other instances.His selfishness was portrayed in his desire to create life, in leaving his family and not contacting them, and once he created life, he disowned his creature, shirking all responsibility. Victor was so self-absorbed that he overestimates his importance. This was the reason behind why he was unable to figure out the creature was coming for Elizabeth and recognizes that she now symbolizes vengeance. Her role was so consist ent and insignificant to him that he was unable to fathom the importance of her death as well as its affect on himself.This is shown after the death of his wife, an example is when he states, Nothing is so painful to the human mind as a great and sudden change. The sun might shine, or the clouds might lour; but nothing could appear to me as it had done the day before. A fiend had snatched from me every hope of future happiness. (Shelley 142) In Anne Mellor’s, â€Å"The Female In Frankenstein†, she explores the idea of the destruction of female roles due to the difficulty switching from the public sphere, which was more masculine, to the private sphere, which was more feminine.In the preface Percy writes, his concern the novel was the, â€Å"the exhibition of the amiableness of domestic affection, and the excellence of universal virtue. † (Shelley 7) He exhibits this in Elizabeth. Though Elizabeth exists in the private sphere, to the family she is a symbol of dom estic harmony and can be considered a character based on sacrifice and true virtue. In all the things she does for Victor as well as his family, she is Victor’s hope for future joy. After all the bad things he has done and all the mistakes he has made, Elizabeth represents domestic peace.Her representation of domestic peace can subconsciously be the reason Victor’s family wants him to marry her so badly. The death of Justine as well as Elizabeth was centered on the selfishness of men they loved. Justine was put to death, after trial because Victor refused to admit the creature he created was the cause of his brother William’s death. Elizabeth’s death was caused because Victor’s selfish ways made him refuse to create the creature a female companion to have in his life. Both of these women can be looked at as self-sacrificing.Victor Frankenstein dealt with his extreme guilt of withholding information and secrets from his family regarding his creation , putting people’s lives, such as Justine’s in jeopardy. His secrecy can easily be the reason for the death of Justine, William, and Elizabeth. This extreme guilt is key in discussing how he one of the dominant characters in the novel, because despite how much guilt he feels he never disclosed to anyone his secret creature until he met Robert. In the novel, Victor Frankenstein as a Creator of the creature can be compared to a Mother, giving birth to a child, something that the author, Mary Shelley was unable to do.Again, she uses her personal experiences to express herself in her writing. Victor stripped women of their main purpose during that era, to reproduce. He established that the role played by women isn’t limited to female characters, but can be shown in men as well because Victor can be considered a bad mother. Also in Anne Mellor’s, â€Å"The Female In Frankenstein†, she states, In place of normal heterosexual attachment to Elizabeth, Vict or Frankenstein has a substituted a homosexual obsession with his creature, an obsession that in his case is energized by a profound desire to reunite with his dead mother, by becoming himself a mother. Shelley 363) The loss of his mother’s influences cause him to want to create life on his own, so that he can influence or rather control it, leading to the creation of the Creature. Shelley’s personal struggle is evident because though he was able to create life, he wasn’t proud of it, and wasn’t anything like he thought it would be. He then abandoned the creature, sort of like his mother had done when she died, and like Mary Shelley’s mother had done when she died as well. Another example of the role’s women play to the male characters was shown the Creature’s need for a female companion.The Creature’s solitude never allowed him to know what love was, until he began watching the De Lacy’s and seeing the love they shared as a family and how happy Safie made Felix when returning to his life. Felix seemed ravished with delight when he saw her, every trait of sorrow vanished his face, and it instantly expressed a degree of ecstatic joy, of which I could hardly have believed it capable; his eyes sparkled, as his cheek flushed with pleasure; and at that moment I thought him more beautiful than the stranger. (Shelley 81)This moment of joy is something he wanted to feel for himself, or better yet something he wanted someone else to feel for him. He longed for someone to accept him and risk everything, just as Felix had done for Safie. When learning their backgrounds and seeing how Felix risked his family, reputation, and wealth, all to save Safie’s father, the Turk and to marry her, the Creature yearned for that kind of love. He also admired, the extents companions seemed to go for each other. The Creature seems to want a counterpart, not only because she is a female nd he wants to be loved, but bec ause he wants to share his burden of ugliness and non-acceptance from humans who have shunned him. After viewing their relationship he reflects on his loneliness and goes on to blame Victor for his pain. Cursed Creator! Why did you form a monster so hideous that even you turned from me in disgust? God in pity made man beautiful and alluring, after his own image; but my form is a filthy type of yours, more horrid from its very resemblance. (Shelley 91) In his inhuman heart, he doesn’t long for material things or wealth, he longs to experience life as he’s viewed it as a bystander.Watching the De Lacey’s function in society and as a family, is the example he leads by, therefore he doesn’t understand why he is unable to have that as well. This fact is what makes the creature most human, maybe even more human than Victor because of his need for communication and love, while Victor never needed any of that. Never once in the novel did Victor long for real comp anionship, his joys came in being isolated from others, which caused him to predetermine the creature’s life of isolation as well.In never needing a companion to share life with, Victor saw no problem in destroying the female creature he had created for the male creature. Because Victor excluded women in every way, and he clearly doesn’t understand the significance of his own female counter part in the novel, he definitely doesn’t understand the creatures. Not knowing the significance of a feminine role in his life, nor the creatures is what made the destruction of the female creature an easy decision for him.One of the biggest reasons he struggled to understand the significance was because he was clouded by his fear. In Anne Mellor’s, â€Å"The Female In Frankenstein†, she argues that â€Å" he is afraid of an independent female will, afraid that his female creature will have desires and opinions that cannot be controlled by his male creature. â €  (Shelley 360) Victor’s true fear was that by creating a female creature, he’d be defying everything that he believed in. The belief that women are to be more of the private sphere than the public might change and it would cause imbalance of society in his eyes.What if, a women or female could walk the earth as men and think their own thoughts and live life as she pleased. The belief that women are to be controlled, rather than loved and treated equally is what causes each female not to exist anymore. The novel uses its female characters to display that of women in Mary Shelley’s time, displaying failed attempts at changing societal roles. The men of Frankenstein control life, death, and the all possibility of any women functioning as an equal. Mellor, Anne K. Possessing Nature: The Female in Frankenstein. † Norton Critical Edition (1996): 274-86. Print. Moers, Ellen. â€Å"Female Gothic: The Monster's Mother. † New York Review of Books (1974). Rpt. in Frankenstein: A Norton Critical Edition. Ed. J. Paul Hunter. New York: Norton, 1996. 214-24. Shelley, Mary. Frankenstein: A Norton Critical Edition. ed. J. Paul Hunter. New York: W. W. Norton, 1996 Wollstonecraft, Mary. A Vindication of the Rights of Woman. A Wollstonecraft Anthology. Ed. Janet M. Todd. Bloomington: Indiana University Press, 1977

Free Essays on E-retailing

E-Retailing Retail is one of the more visible market sectors on the Web. In retail, merchants sell products and services directly to a buyer. E-retail, also called e-tail, occurs when retailers use the Web to sell their products and services (Sanchez 16). E-retailers constantly challenge the old ways of conducting business as they bring new products and services to the market. All retailers, however, operate in a similar manner. A customer (consumer) visits an online business at the Web equivalent of a showroom: the electronic storefront. The electronic storefront, also called an online catalog, is the Web site where an e-retailer displays its products. It contains descriptions, graphics, and sometimes product reviews. After browsing through the merchandise, the customer makes a selection. This activates a second area of the store known as the shopping cart. The shopping cart is a software component on the Web that allows the customer to collect purchases. Items in the cart can be added. Deleted, or even saved for a future visit. When ready to complete the sale, the customer proceeds to the checkout. At this, the customer enters personal and financial data through a secure Internet connection. The transaction and financial data automatically are verified at a banking Web site. If the bank approves the transaction, the customer receives an online confirmation notice of the purchase. Then, the e-retailer processes the order and sends it to the fulfillment center where it is packaged and shipped. The e-retailer notifies the bank of the shipment, and payment is sent via electronic channels to the e-retailer. Inventory systems are updated. Shipping information is posted in the Web, so the customer can track the order. The customer typically receives the order a few days after the purchase (Microsoft Word 2002 Project 2). E-retailing presents a new way to shop. The store is open 24 hours a day. With a few clicks of th... Free Essays on E-retailing Free Essays on E-retailing E-Retailing Retail is one of the more visible market sectors on the Web. In retail, merchants sell products and services directly to a buyer. E-retail, also called e-tail, occurs when retailers use the Web to sell their products and services (Sanchez 16). E-retailers constantly challenge the old ways of conducting business as they bring new products and services to the market. All retailers, however, operate in a similar manner. A customer (consumer) visits an online business at the Web equivalent of a showroom: the electronic storefront. The electronic storefront, also called an online catalog, is the Web site where an e-retailer displays its products. It contains descriptions, graphics, and sometimes product reviews. After browsing through the merchandise, the customer makes a selection. This activates a second area of the store known as the shopping cart. The shopping cart is a software component on the Web that allows the customer to collect purchases. Items in the cart can be added. Deleted, or even saved for a future visit. When ready to complete the sale, the customer proceeds to the checkout. At this, the customer enters personal and financial data through a secure Internet connection. The transaction and financial data automatically are verified at a banking Web site. If the bank approves the transaction, the customer receives an online confirmation notice of the purchase. Then, the e-retailer processes the order and sends it to the fulfillment center where it is packaged and shipped. The e-retailer notifies the bank of the shipment, and payment is sent via electronic channels to the e-retailer. Inventory systems are updated. Shipping information is posted in the Web, so the customer can track the order. The customer typically receives the order a few days after the purchase (Microsoft Word 2002 Project 2). E-retailing presents a new way to shop. The store is open 24 hours a day. With a few clicks of th...

Changes in Leadership and CEO Succession Essay Example | Topics and Well Written Essays - 1000 words

Changes in Leadership and CEO Succession - Essay Example Founded in 1839 by Oliver Chace, the Valley Falls Company specialized in textile manufacturing. Its 1889 merger with Berkshire Cotton Manufacturing saw the company’s name change to Berkshire Fine Spinning Associates. The company’s final merger then followed this in 1955 with Hathaway Manufacturing Company, which resulted in its new name Berkshire Hathaway. Initially, the company had been successful expanding its operations across the US. However, after the World War I, a decline in the textile industry led the company shutting down several of its mills. This was when (1962) Warren Buffet began buying stock in the company. By 1964, Buffet had acknowledged that the waning textile industry would not lead to an improvement in the company’s finances; therefore, he agreed to sell his shares when he received an oral tender offer from Seabury Stanton (the company’s owner). Stanton’s failure to uphold his end of the bargain rendered the deal void, which moti vated an aggrieved Buffet to purchase more shares from the company to become majority shareholder. In 1967, Buffet set his sights on insurance, and decided to purchase the National Indemnity Company. Since then, he shut down the remaining textile mills and continued to acquire subsidiary companies while investing in the stock market. Currently, Forbes magazine ranks Berkshire Hathaway as the fifth biggest public company in the world. Presently, Buffet serves in the capacity of CEO, Chairman, Chief Investment Officer (CIO) and majority shareholder. As such, the company must find an individual or group of individuals with the expertise required to perform the diverse functions. The proposed succession plan is split into five parts whereby three parts focus on personnel, one on corporate culture and the last on institutional ownership. The company’s Board of Directors proposes that

Public Relations (event management) Essay Example | Topics and Well Written Essays - 1000 words

Public Relations (event management) - Essay Example This plan outlines the pre-launch activities to be carried out in order to create publicity and awareness for the launch. It will highlight the approaches to different marketing and promotion styles that will prove essential for the publicity. The event management team has conducted meetings with the hotel officials and planned a brief for the mega event to be held on 30th March 2011. How to approach the local media? Advertising through the media can be quite expensive. In order to lower the costs, a partnership with a media channel to advertise is recommended. Since opening a 5 star hotel is a large event, the national newspaper will be a good choice. The advertisement activities are to be done prior to the event. A brand campaign at the right time will be required to make the event known to the masses. There will be some gap between the event and the advertisement, so that people are ready and aware of the activities. This might also help to generate some kind of sponsorship theref ore it is suggested to advertise 2 weeks before the event. Other than that, exclusive invitations could be sent out in some of the wealthy residential areas that are home to the upper class of the city (Damster, et al 2006) Since a five star hotel can cater to many people, flyers or posters are to be put in some of the posh places to advertise the event. Inviting public figures to a hotel opening can be a great way of gaining media coverage. The press would definitely want to cover the event if celebrities are attending it. Sponsorship through television channels will allow the event to reach more targets than sponsoring through some product or service brand. In this way television coverage will be available on the day of the event and will be a major attraction for the attendees. Having sponsors is a great way of gaining media coverage. A press release The press release is to be made exclusively for the event. It will send out the message well and frequently. It is to be made sure that the press release is exciting and can appeal to the audience and not give them a chance to overlook the content and the event. So it should be worded very strongly (Damster et al 2006). For attracting target audience the press release will have a catchy headline in bold letters formatted in the middle. A subheading will be provided underneath to summarise event media release in a line with a smaller font than the main heading. For journalists to get an idea, all main points will be incorporated in the first two paragraphs. All the 5 Ws i.e. â€Å"who, what, when, why, and how† will be briefly stated. A quote from the spokesperson will explain the significance of this event. At the bottom, contact details will be provided for people to get in touch. In publishing the press release, a give out kit will also be an attractive way to gain publicity. This kit will be in the form of a folder containing photos of the hotel, details about the owners and other details about the op erations such as descriptions of facilities, events and rates. The press release is to be brief, while giving out enough information to keep the audience interested and curious (Fier, 1993). Media briefing presentation for the event

Managing Construction Site Constraints Research Paper

Managing Construction Site Constraints - Research Paper Example   Geotechnical engineering is a field of study concerned with the behavior of rocks and soil present at any particular area. The features of geotechnical engineering are not just restricted to construction of buildings; rather it serves many other areas that include petroleum, military, and mining (Benny). Some of the main areas of study covered by geotechnical engineering include soil mechanics, rock mechanics, and design of foundations. Geotechnical engineering plays a key role in site development and, in particular, in designing foundations of a building. According to Rowe, geotechnical engineers study the behavior of soil and rocks in order to determine their physical and chemical properties that are necessary to be investigated at the earliest stages of building design (31). Based on investigations, engineers move towards the process of designing soil stabilization system in order to overcome the soil contamination problems.Working of Geotechnical EngineersThe first thing geot echnical engineers do in building design process is starting the design process by taking soil samples from the land where construction is to be started. The purpose is to determine the environmental impact on the soil of the site. Some other aspects of the site that geotechnical engineers study include chemical properties of soil, soil stability, and the presence of air pockets in the soil. The results of these tests determine the viability of the decision to start construction at the site or not.   The tests reveal the soil behavior at the site, as well as help the engineers in finding suitable solutions to the identified problems. The engineers use the results to design foundations for the building planned for construction. Here, an important point is that the complexity of the design of foundations depends on the condition of the soil. According to Day, if condition of the soil is normal, the design of the foundation will also be simple, whereas it will be complex in case the soil at the construction site shows atypical pattern or behavior (71). Geotechnical engineers not only provide feasibility report for the designing of foundations but also play an important role in the designing of earth support structures. The earth support structures play a valuable role in the construction of dams, roads, and tunnels. Some of the main tasks of

Mountain Due Case Essay Example for Free

Mountain Due Case Essay What changes in the environment provided the opportunity for the Dewmocracy approach? The opportunities that created the environment was a new wave of marketing normal TV ads and news papers and magazines were not being as affective. So with the millennium wave, dewmocracy starting using internet and especially social media such as blogs, twitter, facebook, MySpace etc. Mountain Dew decided to focus on the customers they already had and harnesses their passion for mountain dew. Which of the promotional elements described in Figure 17-2 were used by Mountain Dew in its Dewmocracy 2 campaign? Explain your answer. The promotional elements that were used in the Dewmocracy 2 campaign are advertising, sales promotion and direct marketing. The reason why I say advertising because mountain dew is trying to reach the mass which is efficient for a large amounts of people. Every time they market a product they advertise. It was also sales promotion because the campaign very flexible and for the mass. The customers felt comfortable in their social media and online on the dewocracy websites chatting. It was also direct marketing because it was used over the computer and people were creating mountain dew twitter accounts to vote for their favorite drink. Also making videos of testing things which goes to the customization part the customer was able to choose the drink that they thought was the best. #3 What are some of the different ways Mountain Dew can assess the success of its campaign? Be specific using information you have learned from the textbook. Note that the Grade Center on Blackboard has these cases listed. Mountain Dew can definitely asses the success of their campaign first just by looking at their market sales. Using their variable cost, fixed cost and so forth. Also they can assess their success by the market testing they did they went by they went by the new product process which increased their chances of doing well which they did.

Early Years Foundation Stage

Early Years Foundation Stage Children are the most vulnerable people who have innate potentials yearning to be unleashed. It is in their early childhood when they begin to manifest such potentials and since they have yet to develop physically, cognitively and socio-emotionally, they would need supportive adults to guide them towards the right path in optimizing their potentials. The Early Years Foundation Stage (EYFS) is a resource for early childhood care and education practitioners to support the needs of young children under their care. It sets standards for learning, development and care for children up to five years of age. EYFS provides a wide variety of information on child development to help practitioners understand how children grow and what they need to help them optimize their potentials (Tickell, 2011). The use of this resource will effectively enable early childhood settings to meet the key outcomes outlined in Every Child Matters and to ensure that high quality service is provided to the children. Early Years Foundation Stage (EYFS) In early childhood, caring for all children involves many considerations. One is to see each child at his or her own developmental level and create activities and opportunities appropriate to their particular levels. The child needs to develop holistically, meaning each developmental area is given attention to so growth and development as a whole person ensues. The crucial areas of development that need to be emphasized in early learning are Personal, social and emotional development; Communication and language Physical development (Department of Education, 2012). Aside from these major areas, the children also need to develop skills in literacy, mathematics, understanding the world and expressive arts and design (Department of Education, 2012) These are all linked together, as in development in one area affects the others. The practitioner needs careful planning and implementation of activities so that children under their care grow in all areas. The EFYS works around four essential themes namely: A unique child; positive relationships; enabling environments and learning and development (Department of Education, 2012). These themes are briefly explained as follows. Each child is born with his or her own set of talents and potentials, and these are meant to be developed all throughout his life. The practitioner is to help the child develop his or her potentials to the fullest by providing him with activities and experiences to hone his skills. If the child shows propensity for the arts, the practitioner allows him or her to indulge in creative activities of interest to the child (Tickell, 2011). EYFSs theme of positive relationships enables children to grow up in environments that make them feel love and security from their homes or learning environments, making them grow up to be self-confident, self-propelling people. Supportive adults help children understand the emotions they undergo, especially if these feelings are negative and confusing to the child (anger, disappointment, jealousy, etc.). In being understood, the children themselves learn to be sensitive to others feelings and provide the same support and understanding to them, creating a circle The key of positive relationships. The outcomes specified in Every Child Matters are met in such positive environments (Department of Education, 2012). The theme of provision of enabling environments for children play a key role in helping and guiding children in growing to be capable individuals. This entails a practitioners keen observation of each child, as to his or her interests, skills, personality traits, etc. and get cues from the children themselves as to how they would like their learning to be structured. Careful planning of activities for children should consider important concepts and skills they should be learning at their developmental level. Again, this agrees with the constructivists view of childrens learning that they are capable of treading their own learning paths they themselves construct of course with the able guidance of a sensitive adult (Tickell, 2011). Lastly, EYFSs theme of learning and development helps practitioners understand that children develop and learn in different ways and at their own time. Each area of learning and development specified by EYFS is equally important and inter-connect with the others, so practitioners must make sure that they do not concentrate on only one area of learning at a time (Department of Education, 2012). Role and Value of Play EYFS recognizes the importance of play in childhood, as it provides many benefits. Wood (2004) contends that in maximizing the potentials of play as a teaching tool, adults have a great role to play in planning challenging environments, engaging children in learning from play activities, facilitating childrens language development, observing and evaluating childrens learning through play and encouraging its continuity and progress. Infants, toddlers and pre-schoolers derive much benefit from a play-based curriculum, and under the supervision of knowledgeable and caring adults, it is a powerful method in facilitating the development of childrens identities. During play, children demonstrate improved verbal communications, high levels of social and interaction skills, creative use of play materials, imaginative and divergent thinking skills and problem-solving capabilities (Wood, 2004, p. 21). Free exploration is considered Heuristic play by Holland (2003). It is encouraged without adult intervention. Adults simply provide simple materials and allow the child to just be and let his imagination take off . The child learns from observing directly what these objects will do or not do, in sharp contrast to much of the educational equipment which has a result predetermined by the design which has been devised by the adult maker (Holland, 2003, p. 142). Heuristic play will not only stimulate a childs thinking, but it also develops his creativity as he will see in his mind endless possibilities in imaginatively transforming ordinary objects into various things with various functions. Early childhood curriculum should incorporate play in its design. Play is essential to childrens learning, as it is one effective approach to captivate their interest. Teachers should take advantage of this and plan challenging learning environments to support their students learning through planned play activity. Aside from this, the teacher also needs to know how to support their spontaneous play and help them develop their language, communication skills and other developmental skills through interesting and fun play-like activities. Moyles et al (2001) claim that ironically, a learning environment that relies much on play leads to more mature forms of knowledge, skills and understanding. There is evidence to suggest that through play children develop high levels of verbal skill and creative problem solving capabilities EYFS and Other Early Years Programmes Several early childhood programmes share the same philosophy as those espoused by EYFS (Tickell, 2011). These programs have curriculums designed with the child at the center and all else caters to him to support his growth and development and the realization of his potentials. One is the Te Whaariki early childhood curriculum of New Zealand and the other is Reggio Emilia based in Italy. The Te Whaariki curriculum values play as an effective tool in facilitating childrens learning and development. Pedagogical models with strong sociocultural features such as Te Whariki do not leave play to chance but sustains it through complex reciprocal and responsive relationships as well as provision of activities which are socially constructed and mediated (Wood, 2004). Not only do activities promote self-awareness but also incorporate cultural awareness which strengthens childrens cultural identities. Webber (n.d.) summarizes what research has found out to maximize childrens learning as incorporating cultural content; reflecting cultural values, attitudes and practices; utilizing culturally preferred ways of learning, including culturally appropriate support; and affirming cultural identity (p. 9). This means they should be exposed to the songs, stories, games, etc. inherent in their family and cultural backgrounds. Much of these can be incorporated in play situations. Malaguzzi, founder of Reggio Emilia philosophy (1993) concludes that teachers should be researchers that think and produce a true curriculum centered on childrens needs. Teachers develop a curriculum from observing the children and noting down their developmental skills, interests and other possibilities they can discover on their own within the parameters of safety. This curriculum envisions implementation in an environment organized by teachers to be rich in possibilities and provocations that challenge children to explore, problem-solve, usually in small groups while the teachers act as keen observers or recorders of the childrens learning. Teachers get to balance their role by sometimes joining the circle of children and sometimes objectively remaining outside the loop (Pope Edwards, 2002). Teachers are on hand to provide assistance or further challenge childrens thinking to push them to optimize their potentials. They also observe childrens behaviors to see which of their needs need to be met (Lambert Clyde, 2000) and design opportunities to address such needs either through the curriculum or through their social interactions. Reggio Emilia schools provide an ideal learning environment for children. Since the approach was conceived in the context of shared learning with the families and other adults in the community contributing to the education of the young, it has the support it needs to implement a curriculum that best suits the needs of the growing child. It is commendable that the families and community members value their childrens education seriously that they take time to collaborate with the teachers in projects children do (Early Education Support, 2006). Knowing that children at the early childhood stage are concrete learners, much emphasis is given to the creative arts that the presence of an atelierista or Art consultant is vital in the program. Children are given several opportunities to explore their artistic side as they are provided with all the materials and conducive learning environment in the atelier or art studio within the school. Childrens 100 languages are given vent in various forms of art and other developmentally-appropriate activities. Not to be forgotten are learnings in literacy and numeracy which are likewise essential to childrens development. However, since it is the process which is given priority over the product, academics are learned in less structured ways. Learning is evidenced in highly documented portfolios which contain actual works of children, photographs of their projects and even transcripts of their language while working on some activities. Teachers observations are important since they need to document each childs episode of learning. Each portfolio is vastly different. Teachers and parents discuss childrens portfolios at parent teacher conferences to see evidences of progress. Teachers are also using digital portfolios. They may use these to complement the original portfolio of the child or alone. The portfolio assessment gives a clearer and more accurate picture of what children learn in school rather than a report card that serves to summarize learning in a particular period of time. Inclusion and Diversity in EYFS Practitioners with a genuine heart for caring for children are not prejudiced in selecting who to care for. According to EYFS principles, Children should be treated fairly regardless of race, religion or abilities. This applies no matter what they think or say; what type of family they come from; what language(s) they speak; what their parents do; whether they are girls or boys; whether they have a disability or whether they are rich or poor. All children have an equal right to be listened to and valued in the setting. (EYFS, 2007). Diversity is embraced so everyone is welcome to be part of the class. Inclusion of children with disabilities or special education needs is likewise advocated by EYFS. Inclusion settings should design the environment to accommodate such children like providing ramps for children in wheelchairs. At the same time, they should seek the support of the childrens parents and other agencies involved with children with special needs. Professionals from a wide variety of fields and disciplines devote much time and energy in helping these children live comfortable and fulfilling lives with the end view of mainstreaming them into society and the real world. Educators, therapists, psychologists, speech pathologists, physicians, social workers and even government officials join hands in the care and education of these children to ensure their optimum growth and development. The children may be part of the social care team. They have the ability to help each other in their interactions. Children, both normal and with special needs are subsequently paired in natural settings for social activities. The most direct outcome of these procedures has been an increase in positive social responses and peer acceptance. Strategies for peers to use include, soliciting the students attention, providing choices, modeling appropriate social behavior, reinforcing attempts at functional play, encouraging/ extending conversation, turn taking, narrating play and teaching responsiveness to multiple cues. (Benito Ramirez, 2000, p. 43). Conclusion Such information provided herein helps the practitioner plan a good program for children. Bearing in mind that each childs individual need should be met, a practitioner may group children with similar ages or ability levels together and manage the different groups in accordance to their developmental and individual needs. Practitioners should have enough flexibility in planning activities for children. Following their lead in terms of interests shared by the majority of children is one effective way of capturing their attention and motivating them to develop skills. To ensure that each individual in the group is provided with the necessary attention and care, the practitioner should be keen in observing their needs and interests so she is mindful of these when planning activities for them. Collaborating with parents is another way of gaining information on each childs interest, abilities and personal qualities. In the matter of addressing the key outcomes identified by Every Child Matters, EYFS is likewise very much concerned in the well-being of children and attempt to pursue its goals of keeping children healthy, safe, happy and capable, and being healthy, staying safe, enjoying and achieving, making a positive contribution and achieve economic well-being by not going hungry, unclothed or unsheltered. That is why its advocacy is to uphold the best interests of children. These five outcomes go for all children regardless of their background or circumstances. The outcomes are mutually reinforcing, as when one outcome is met, the others are more likely to follow. For instance, young people learn better when they are healthy and safe. Also, education is the best route out of poverty. With all the support from EYFS, the government and agencies involved with children, early childhood practitioners have no reason not to provide high quality service to their clients. Theirs is the most vulnerable lot and deserve the utmost care, since they hold the keys to the future. Understanding the needs and developmental growth of very young children enables the practitioner to plan very well for appropriate activities that would optimize their potentials.